Transcript
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Introduces Momentum Solar and explains the purpose of the video. It then outlines major solar industry growth trends and rising electricity costs that create demand for solar.
Speaker A
Hello and thank you for your continued interest in a rewarding career with Momentum Solar.This video will serve as a brief introduction to who Momentum Solar is and what makes us such a unique organization.At the end of this video, you will be prompted with the opportunity to schedule a one on one meeting with a member of the Talent Acquisition team should this be an opportunity you'd like to learn more about.That said, feel free to take some notes and come join us on our journey into moment.
For those of you who haven't worked in the solar industry, here are some stats that frankly were surprised to me when I joined in 2024, the US solar industry installed nearly 50 GW direct current of capacity, a 21% increase from 2023.This was the second consecutive year of record breaking capacity.Solar accounted for 66% of all new electricity generated capacity added to the US grid in 2024 as the industry continued experiencing record growth.Clean power surpassed 40% of global electricity generation in 2024, driven by record growth in renewables, especially Solar.Electricity demand grew 4% in 2024 and solar generation has doubled over the last three years to reach over 2000 terawatt hours.
Solar was the largest source of new electricity generation globally for the third year in a row, according to CBS News Price Tracker.The cost of electricity nationally has increased from 14 cents per kilowatt hour in 2019 to 18 cents per kilowatt hour in 20, a change of more than 28.5%.The average American is now paying nearly $300 a month in just utilities.Multiple polls and studies show how pervasive energy, poverty and the heat can be.An early August poll by the Associated Press NORC center for Public affairs research found that 39% of Americans say that heat has a major impact on electricity bills, with another 30% identifying a minor impact.
Describes Momentum Solar's history, size, business model, and leadership. It also highlights major partnerships and the core reasons behind the company's growth and success.
Speaker A
If you look at Momentum Solar, many individuals will consider us as solar veterans with a nationwide presence as we've been in business since 2009 with over 2000 employees operating in over 7 different states representing 65,000 successful installs with an A Better Business Bureau rating.Driving that growth is our customer focused, vertically integrated approach, which means every Momentum Solar employee is set up to achieve, grow and succeed with within the organization.We don't subcontract and we work tirelessly to invest in those who invest back in us.We're a data driven company leveraging technology, meaning we work off our phones and devices to book appointments, conduct meetings or even make sales.
Leading Momentum Solar are three hands on business partners who all act as owner operators in the business.Their vision to the future paired with a passion for doing business the right way caught some eyes.That said, we've recently launched many major partnerships across the country which include BJ's Wholesale Club and many others.While we are partnered with many very different businesses, they all have one thing in common.Each one of these huge multi billion dollar organizations went to great lengths to ensure whoever they selected as a solar partner would take care of their clients and represent them and their brand well.
After conducting their due diligence, every single one of these companies chose Momentum Solar as the company they wanted to invest in and represent to their clients, fans and employees.
That introduction brings us to today with Momentum Solar generating $800 million in top line new sales, another record year for the organization.Currently we employ about 2000 full time W2 employees over 7 states and are poised to grow rapidly over 2025.You may ask, in a competitive and fast paced environment, what has driven Momentum Solar's success?One and as we've alluded to already is our unrelenting commitment to our clients.We've rightfully developed a reputation for delivering best in class products paired with an industry leading 25 year warranty.
2.Our commitment to our people and their continued development through a scripted and gamified industry leading development program and lastly our unique organizational structure focused on 100% vertical integration, speed to market and cutting edge technology.
Explains the two-week training program, including classroom instruction, self-study, and role play. It covers the foundational solar knowledge and scripted sales approach used at Momentum.
Speaker A
Which brings us to training here at Momentum.It's a two week intensive program in the classroom.Training is Monday through Friday, no classroom on the weekends, but there will be studying required on nights and weekends.For anyone getting started here, whether you have solar experience, you don't have solar experience, whether you have sales experience or no sales experience, everybody starts from a clean slate and from the same spot we go over everything.It's instructor led.
Here at Momentum we have a learning management system that we use to aid in proctoring and anchoring the curriculum.Training will include basic solar 101 going over a basic understanding of what solar is, key terms, the arithmetic units of measure as it pertains to electricity.Also a little bit about the competitive landscape and the federal and state incentives if applicable, as well as the psychology of the solar sail.We're heavily scripted and our playbook is designed with very specific deliberate sections that are designed to create different emotions and education along the way.So the way which we do it is typically we break it down into a couple key parts and you go through classroom training during the day on those sections and then at night you'll be required to go home and complete your memorization of that section coming back the next morning to role play those sections.
Details how Momentum generates leads through partners, door knocking, and third-party vendors. It explains the appointment booking process, show rates, and how the company delivers qualified homeowners to representatives.
Speaker A
Earlier we mentioned our corporate partners and our focus on proprietary lead generation channels, which most individuals would probably say is the thing we do the best.When we say proprietary lead generation, there are two main channels that we utilize.One is our corporate partners like BJ's Wholesale Club and the other partners that we saw earlier in this presentation.Additionally, we have a dedicated originating department who go out and knock on doors and generate appointments for in home closers to come and meet with them same day next day.In addition to our internal proprietary lead gen channels, we like many other organizations purchase leads from third party vendors.
Regardless of where the lead comes from.Be that a referral, a third party vendor or one of our proprietary lead generation channels, every lead goes through the same dedicated appointment booking department.Using this process, we've been able to deliver an appointment show ratio of 70%, a huge benefit to our representatives and homeowners alike.
These leads and the channels that produce them cost the organization on average about 800 to $900 per single opportunity that we hand over to a representative.Lead distribution varies by market and even geography within a market.But at a high level, the average rep here gets anywhere from 9 to 12 pre scheduled appointments put on their calendar each and every week.As we mentioned earlier, our appointments have a historical show rate of 70%, meaning we're sitting with six to nine homeowners each and every week.So for those selected, Momentum Solar is investing about half a million dollars per year to drive these appointments to our people.
Ultimately, we are putting qualified closers in front of qualified homeowners six to nine times per week, every week without wasting time, money and energy driving to unqualified or not present prospects.
Wraps up the presentation with a final thank-you and invitation to reconnect. It reinforces interest in a long-term career opportunity with Momentum Solar.
Speaker A
Thank you for your continued interest in a long term career opportunity with Momentum Solar.We look forward to reconnecting with you.