Transcript
Use with ChatGPT / Claude Auto-scroll A
The host introduces Christa Mor and highlights her background, energy, and success in real estate marketing. The opening sets up her credibility and the theme of serving clients through content and strategy.
The difference with AI AI is that AI is recommending the best choices for you based upon what they're finding out there.Christrista Mor is here.She's a real estate coach and motivational speaker.
You were meant for more.You can do anything you put your mind to.You just can never stop.Not only is what you're learning right now absolutely possible.It is probable and predictable.Cuz I'm just going to tell you like Christa has the results.She has the resume.She is one of those that thinks it does it.Her feet are moving.By the time she's talking about her feet already moving in the direction to get it done.
Good things don't come easily.When it gets hard, you absolutely are going to keep on going because if you keep doing what you've always done, you're going to keep getting the same result.Even when you want it, it can be difficult.But how we choose to deal with opposition, how we choose to deal with pain and change determines how we succeed or fail.She is the author of seven best-selling books on digital marketing, mindset, and high ticket conversion.So, when I started researching what other companies were doing outside of real estate, I realized, oh my gosh, in order for me to change this position that I'm in right now, which wasn't very good, by the way, Ihave got to change what I'm doing.I have to become a marketer.You inspire me.I love your energy.I love how much you care about your people.
I promise you when this girl's behind your back, she's talking about how she could serve you, how she could do more, how she could get smarter, and how she could bring you new things.
This is Russell.And right now, guess what?She is the queen of all real estate agent lead gen marketing in the whole world.
Christa introduces the training on artificial intelligence and explains the difference between SEO and AEO. She describes how language models recommend answers and why visibility in AI tools matters now.
Hi everyone.How you doing?Can you guys see me?Yay.Yay.Yay.Awesome.I'M CHRISTINE MORE.HI, DADDY.PUM.I'm Christine More and I am going to talk to you today about artificial intelligence.So, we are going to focus today on content and how to get the language learning models.From now, from this point forward, we're going to call them LLMs, right?That is Chatty PT, Claude, Perplexity, any language learning model to recommend you.How do you get seen and get visibility so that language learning models actually know who you are and they recommend you when someone asks a question?Okay, so you all know what SEO is, right?SEO is search engine optimization.That's what SEO is.That is when Google and those type of things will actually recommend you.AEO is ask engine optimization.It's when somebody goes to a language learning model and they ask a question.
All right.And right now people are going to these language learning models even you know not it's not more people are still going more people are still going to Google but they are going directly to these language learning models andthey are asking questions.Okay.They're asking questions.Who is the best real estate agent in town?All right.Um who should I ask for XYZ?That's exactly what they're doing right now.Okay.So all right so the goal of this is how do we get language learning models to actually recommend us.Okay.Again, when I say language learning models, I mean chat, GPT, Perplexity, Claude, any type of an AI u software that you go to where you ask a question to.Okay.SEO is search engine optimization.AEO is ask optimization.Right now, everybody wants to get recommended by these language learning models.I'm going to tell you exactly how to do it.
First of all, the good news is this.If you have been creating content consistently, whether it's written content or videos and you're properly distributing, you're making sure that you're putting them on social media, you're putting them on YouTube, you're putting them on your lead mag, I'msorry, your landing pages, on your website, on your funnels.The good news is that you already are so much further ahead of the game.What these language learning models do is they scrape websites.They scrape data.Okay.What you have to understand is AI does not know how to think yet.It it will soon they say but as of now AI does not know how to think.Your goal is is how do we get these AEOs to recommend us?So what is AEO?It is structuring content so that AI powered search tools like chat GPT, Google um AI overviews, claude, perplexity, voice assistants that it helps them choose us as the answer.
It directs us to be answered when somebody asks a question.Okay.Now, here's what you have to understand.Instead of just ranking a web page in search results, which is traditional SEO, when you go to Google and you ask Google a question, you say, "Give me the best restaurants in town."It'll give you five, you know, 10, 15 different types of websites to go to.AEO is different because it aims to get your brand, your content cited as one of the sources as a direct resource, a a direct answer, a direct response from these language learning models.Okay, so someone asks a question in LLM, right?LLM, I'm going to take last time says we're have enough people here now.A language learning model, Chat DPT, right?We're just going to use that one today because most of you are more familiar with that.So the idea is is that the language learning model its goal is to answer a question that someone asks.
Our goal is to get them to make sure that when they ask the question that they give you as the answer.Okay?Again, it's very similar to search engine optimization, right?Where I remember when SEO first came out, you wanted to make your website more visible in the search results like Google, right?you wanted to, everyone was like, "Hey, you can pay me to have you rank higher on Google.You want to be on the first page of Google, the first five of Google."Remember that?How that was so important 10 years ago.And do you remember I've been in the internet marketing world for a long time, a real estate agent for a long time.And you know, 25 years ago, uh, or as soon as Google first came out, for me to rank and pay someone to help me rank high was very, very inexpensive.
Well, as time went up, the cost for me to get ranked got more and more, if not impossible for it to happen.The good good news is this is that right now it's very easy because it's very undertapped for AEO, ask engine optimization, which is means how do I get these language learning models to refer me?Okay, but here's what I want you to know is that it is very easy right now and there's a ton of opportunity if you act quickly for these language learning models to refer you.But you have to also understand that AI is already recommending your competition.Okay, who are they recommending right now?They're recommending people who are consistently producing content correctly, answering questions h and adding value.Okay, they're answering the questions that people are actually asking.
She explains how AI chooses who to recommend based on content, consistency, and authority. The section emphasizes that AI scrapes the web and favors professionals who answer real questions clearly.
So, the good news is I'm going to show you how to get recommended by these language learning models.All right, so the idea is this.When someone asks the question to Chachi PT, to Claude, to perplexity, who is the best local professional?Insert the blank.Who's the best realtor?Who's the best agent?Who's the best chiropractor?Who's the best what?Okay, those tools give actual names, not just a bunch of websites.And if your name isn't one that AI can confidently recognize, then you are out of the running before a client even starts looking.Okay?So, what you need to know is that AI isn't just looking at the exact people type anymore.It's now figuring out what the people really want, the user, what the user is doing, and then it's deciding which professional it should recommend.So, I'm going to show you how to get chosen as the go-to professional real estate agent, lender that's recommending.
Okay?And here's what you also need to understand is that AI is starting to decide for them, right?Which is the biggest opportunity that is happening right now in real estate.Okay, the biggest opportunity right now is that we have the ability to help AI decide to choose us.And remember, can AI think?No, not now.They're saying in about a year, AI will actually be able to think.You'll be able to put an AI on a Zoom meeting and it will have cognitive thinking skills.Right now, it has the ability, the ability to scrape platforms, okay?And these platforms have already vetted you before the client even asks the question.Okay?They're scrubbing through everything on the web.Your goal is to make sure that you are showing up while the AI is scrubbing.Okay?So, how do you do this?Number one, Google reviews.
You need to have information on websites, on landing pages.You need to be on social channels.All the data and the content that you put out there is what AI is scraping.Do you all understand that fact so far?Are you getting me?Yes.Okay, cool.Awesome.Um, so AI isn't persuasive because people trust the technology.Okay.It's not it's it's not pervasive.It's persuasive because it removes the overwhelm of choosing.That is what makes AI so powerful right now.It's very different than Google, right?Giving people a bunch of websites to go to or giving them 12 different websites to view.The difference is is when when they the difference is it's so much more personalized now.Okay?When you click, you decide for yourself who the best choices.You're getting a list of 12 and you're saying, "This is what I think."The difference with AI is that AI is recommending the best choices for you based upon what they're finding out there.
They're saying this is the most relevant.This answers the question the exact way.This is this is giving the most proof that this person is the best.Okay.Also, the cool thing is that AI, it learns your behavior.It knows who you are.It knows what you like, what you dislike, your preferences.It tracks everything and it remembers what you're doing.Now, some of you are like, Christrista, that is really scary.It is scary, but I want you to understand it's what's happening.So, learn to use it to your advantage.Okay?So, when an AI platform recommends the person asking the question, who is the best professional in XYZ area?What happens is the user feels a sense of clarity which makes it far more likely that they're already going to reach out because you're the stronger option.Okay.What happens is you are so comfortable right now with AI.
It's you've developed a relationship.I mean how many of you use AI regularly?Like I'm just saying just chat BT.Okay.Do you ever ask it questions and you're like oh my gosh I feel like it knows exactly what I was thinking.like it remembers a conversation that we had.It's it's really weird, right?What you have to understand is that AI is doing that with the entire world.They are literally they know what's out there.They're constantly scraping.They're constantly looking for answers.Okay?So, the more content we put out in the correct way, answering the right questions specifically that our client avatars are answering, the more they're going to use us.Okay?So, what you have to understand is just like when you get a recommendation or see something from your language learning model and again I'm just going to say chat TPT because that's what most of you are using.
Okay, a lot of times you're already pre-sold on the recommendation because you've already developed a relationship.You trust your LLM.Does that make sense everyone?Is are you getting that?Okay, good.So, for those of you that have already adopted using AI as a tool, as a resource, when your preferred LLM recommends something to you, you're like, "Hey, I trust this.I've got I I believe in it.This is pretty awesome."They're also not giving you 50 different recommendations.Typically, they're giving you one or two.Okay.So, today, what we're going to do is very simple.I'm going to show you how to make your brand impossible for AI to overlook.Okay?Does that sound good?Okay.And just so you know, this is exactly what I've been teaching for the past eight years.It's exactly what I have been doing for the past 20 years.
All right?Is I have been doing exactly this.Okay?So now more than ever, there is so much opportunity.There's like a gold rush for you to be really diving into what I've been teaching for years and years, which is how to teach real estate agents, lenders, and professionals how to dominate their market utilizing video, social media,and content by serving not selling by producing educationalbased content that's valuable to the consumer.Okay?So, when someone asks these platforms, who should I hire?I want the systems, the AI to already be pointing to you.All right.So, today I'm going to show you exactly how to get that result.How to get the a the um language learning models to recommend you, right?AEO, ask engine optimization.So, I want you to think about it in the past how hard it was to get SEO.It was so hard.
Like I literally people have paid people like over 30 or $40,000.I I've worked with companies for years and years to try to get SEO ranking.Okay?It's not easy to do it.It's a it costs a lot of money and most the times these these what these companies are doing is they're just taking your money.All right?It's so much easier now.And the cool thing is you don't need to be an internet genius to figure out.You don't even need to learn how to figure out the algorithm.You don't need tech skills.You don't need code.You just need to know what questions people are asking and then create answers to those questions.You all can do that.Yes, I'm going to show you exactly how to figure out what questions people are asking and then I'm going to show you how to answer those questions in a manner that will make AI want to refer you.
So, all AI cares about, okay, all these language learning models cares about is a couple things.They care about they care about consistency.
Christa breaks down the core signals AI looks for: consistency, authority, and up-to-date content. She connects AEO to the broader sales cycle, showing how marketing, lead generation, nurture, and conversion work together.
Authority.What do I mean by authority?You actually express and showcase that you are the authority based upon the information you are putting out there.AI likes consistency.It likes consistency in reviews.It likes consistency in content.It likes consistency in in the videos that you produce as well as the articles that you write.It wants to see that you're up to date and current.It's not going to recommend something that is a year and a half old or a year old based upon how fastly the world is moving.Does that make sense?Okay.So, do we does it make sense that you have to be super consistent and also showcase you're the authority to get AI to want to recommend you?Yes.Also, AI is looking how confidently you demonstrate your knowledge online based upon the questions people are asking.They don't know if your answers are right or wrong, but they start to learn if your answers are right or wrong based upon all of the accumulation of the different types of answers people are answering.
Does it make sense?Okay.So, you want to make sure that you're answering things correctly.You're giving high value consistently.So, the goal is this.It's to go from invisible to irresistible.How do I make it impossible to be missed?Not only from AI, but also from people.Okay.I need to make sure that these LLMs know how to recommend me.So again, so from invisible to irresistible.So the algorithms, they respond to clarity and authority.And here is the good news.That is something that you can control very affordably.You can control, you know, showcasing that you're the authority.You can control how consistent you are.You can control the content you're putting out there.Okay?But what you need to know is before a buyer even begins to do their research, AI has already identified which professionals look credible.So if your digital presence isn't strong and well- definfined, you're simply not even going to be an option.
Okay?So you need to know that content guides the buyer through every stage of the decision cycle.Let me explain what I mean, right?the sales cycle problem solution vetting decision refer refrain so what do I mean by that problem what's happening is this is that when somebody has a problem AI is identifying who is identifying the problems that people are havingwho knows the problems certain types of people are having okay then it says who is offering solutions to the problems that people are actually asking questions to.Okay?Then it's vetting.It's scrubbing the intro to see who's answering the questions, who's solving the problems.Does that make sense so far?Remember, it doesn't have a brain.All it does is it's scrubbing to find the answers based upon the way their algorithm works.Then it says decision.Who are they going to choose to refer?
The more content you have out there answering questions that people ask, the more you'll get recommended.Okay?It does not think, it scrubs.So, so far we've learned I need to be producing content consistently, correctly, answering the questions that people have.Now, you also want it to continue to refer you and you want to be retained.I call refer, retain, resell, right, from buyers and sellers.Well, no, you want AI to refer you.You want to retain them as being on top of their radar.Okay.How do I do that?You continue to consistently produce content answering questions accurately that is up to date.Make sense so far everyone?Pretty basic, right?And isn't it like if you've been around me for for watching me for one year, five years, or seven years, this is exactly what I've been telling everyone for the past seven, eight years.
Yes, for those of you that know me.True.This is all I've been telling you.So, guess what?If you've been listening, you're already so much further ahead of the Andrea, how are you, honey?Andrea, good to see you.It's been a while.You look beautiful as always.I love seeing you on there.Hi, honey.Andrea knows she's been following me forever.You were my student once.You were you were I Yes.Yes.Yes.Okay.So, Andrea knows.This is what I've been teaching for the past eight years.Consistently produce content correctly.Serve not sell.You want to be a top producer.You need to be a top marketer.You need to learn how to get your like to educate people and add value.So, if you've been doing that consistently, high five.You're already getting recommended.Okay.So, know this, too.Today's buyer doesn't want to research.
They want certainty.AI gives them a starting point and people follow whatever feels most confident and credible.So if your message doesn't project that, you are not the one that the buyer is going to choose or that the AI is going to recommend.So the good thing about producing content correctly and consistently is that not only you are you going to be visible within Hi Debbie, I know that's true.Not only you going to be visible to the buyers and sellers in your area, but you're also going to be visible to the AI.Okay?I call it this, the win before you arrive.Your content, your clarity, your consistency speaks for you long before the buyer or AI are looking.Okay.The idea is this is you're creating a digital footprint for AI to scrape.Let me explain more.Okay.Your digital footprint positions you as the obvious choice before the buyer ever reaches out.
I call this what?Being known before you are needed.Being known before you're needed.So AI what it can do is it can feel like you know intimidating for mo for a lot of us.Okay.If you're only seeing AI from the outside world, like all the systems, all the strategies, nad, vibe coding, all this stuff, it's it can seem scary.But once you understand how the language learning models interpret information, and that they can actually look for you, refer you, be your business partner, you'll realize that they can actually work with you and not just against you.Okay?And that's a lot I'm going to show you right now is how AI, right, AEO helps these systems understand your expertise and put your name forward when it matters most.But remember, the more that you can be known before you're needed, consistently producing content, the easier it is for you to be suggested.
Okay?When somebody asks a question, the more they will refer your name.So, think about it like this.a client reaches out and they're already like I want you to think about this like really think about if this would help you.Okay, a client reaches out reaches out to you to for a listing appointment, for a buyer appointment, to clean your teeth, whatever it is, and they're already pre-sold.They trust you because AI told them that you were the best choice.And believe it or not, people think that AI is just like the know- all beall.They're afraid it's going to take over their jobs, take over the world.So when AI recommends them, they're like, "Oh, this must be true."Okay, think about anytime a lead comes to you, it you're not begging, you're not complete competing, you're not convincing, you're not like big borrow still like they already feel like they you've got them.
That is what I call winning before you arrive.Okay, make sense?All right.Okay.So, let's establish some clarity around some concepts so I make sure you understand the foundation.Number one is what is GEO?GEO is generative engine optimization, right?That's the process of shaping your content so the AI understands it.Remember, we have to produce content the way AI scrapes and searches so that it understands and has the ability to be able to refer and recommend.Okay?You're going to hear me saying and using these terms throughout the training.So, I want to make sure you understand exactly what it means.We've already established that AEO, right?Answer engine optimization.how we position your expertise so that AI feels confident recommending you.Okay.And LLM is language learning models.These are the engines behind the platforms.This is the AI chat, Gemini, Claude, Perplexity.
That is what LLMs mean.So from this point forward, when I talk about a language learning model, I'm just going to talk about chatpt because that's what most of you are using.Okay?So here's why this these these matter.Okay?Because they're not just AI words.They're the backbone of h they're the backbone of how your business can become visible, can become credible, and how they can be chosen, right, and recommended in an AIdriven marketplace.People, I know that you think that most people are using are using artificial intelligence.Research shows that only about 15% of the world's population are using AI and like 99% of them are using it incorrectly.They're using it like a search engine.Most of what I'm going to be talking to you about right now is how to use it as a search engine because that's what 99% of the people are using it for.
It goes far beyond that, right?But to not to overwhelm you, today we're just going to focus on one thing which is AEO.Okay?And AEO fits directly into my digital domination philosophy.AI rewards clarity and consistency, right?It amplifies whatever existing is good or bad.So if you are doing something well, it's going to do it's going to help you.If you're not doing something well, it's not going to help you.Okay?And your content can become your salesperson.Remember, winning before you arrive, being known before you are needed.And what happens is visibility becomes the starting point of your sales cycle.The starting point of your sales cycle is this.Okay?Marketing.Marketing is the very first phase of what it is that you're trying to do of your sales cycle.The second phase is lead generation.
This chapter covers how to find the questions people ask in Google, YouTube, and AI tools, then turn them into helpful content. Christa also demonstrates a live AI prompt and shows how local, specific content helps professionals get recommended.
The third phase is lead nurture.
The fourth phase is conversion.
And the last phase is I'm just refer retain resell.Now this is the sales cycle that most of you are going in in business.But what I want you to understand is it's the exact same type of a cycle that AI is going through.They're looking at your marketing, what content you are putting out there, how often, how consistent.That's okay.That's that's that's lead nurture.How consistently are you doing that?And the more that you market, AI is going to generate you more leads because they see you consistently producing content correctly.But you still have to nurture your marketing, nurture your AI to get them to continue to want to ref to to to use you and refer you, right?And then conversion.You're going to get higher quality conversions because AI is going to help you based upon your marketing convert more.And if you want to get more referrals, retain more clients, get them to resell and relist with you, and you also want AI to you have to continue to market, produce content, videos, right?
Articles.Does that make sense everyone?Are you getting it?Okay.So, it's really not as difficult as it ever.It's actually easier now than it ever has been.Okay, that's the idea.So, let's talk about now how AI tools choose people.What they do is they follow the trail of your online digital digital footprint.I want you to think of it as like this.Think of think of your online presence as a trail of clues.Okay?These tools, what they do is they look at your Google business profile.All right?They look at the content on your websites and on your funnel.They look at your social media pages.They look at articles that you've written or articles about your community.They're looking at all of that.It's your digital footprint.I want you to think about AI is following you based upon what you are doing online.
Make sense?Okay.You've got to give it a trail to go to.And the most that those clues match and support each, the more trust you get from the AI and also from people.Okay, so the goal is is how to clean up the trail that and make it easy for these tools to pick you.I want to set a clear expectation, okay, that the search behavior has changed.More than half of all searches now happen through voice and spoken queries are 76% more conversational than the type ones.What does that mean?People are hitting the little voice button on their computer on their language learning model and they're talking to it and they're over they're overdoing it much more so than when somebody types things in.And what happens is that AI learns from those patterns.It pulls key words.It pulls context and it and it um and it also pulls intent directly from how people naturally speak.
So if your content doesn't sound like the conversations your clients are already having, the language learning models can't accurately connect you to the questions that people are asking.Okay.So now there's actually seven pillars that I'm going to be talking about.I don't think I'm going to have time to get through all of them today, okay?But there's seven.There's actually 12 ways, but we're going to go over seven today.I'm going to hopefully get through three, but there's there's five that work really really well and they go together easily.So, the first one is this is find the questions that people are asking in the language learning models.That's the first thing.What questions are people asking?This is the same thing that I taught my students and I've been teaching for eight years.Go on to Google.Go on to YouTube, right?Find the real questions that people are asking.
Look up what people are actually searching for.Google and YouTube best places ever.Okay?If you go on to Google and you type in who is the best, what how to buy a blank, how to buy a home, they're going to show you 50 different responses.the from the most recent and I if I was at my computer I could show you to the least recent like they're going to show you in order by the number what people are searching into Google.Okay, if you go to YouTube and you type in how to buy how to sell a home or how to buy a home with no money down and you look for the videos that have the most views, youknow that those are the types of videos and the content that people are searching the most.Does that make sense everyone?Okay.So the first thing is go and find the the the questions that people are asking all the time.
Okay.And the tool pulls from the content that clearly answers the real questions.What I mean by when I say the tool AI AI goes and pulls and finds the what people are are asking.Okay.So what we want to do is we want to find the find the answer create content that answers the questions specifically and clearly that somebody has answered is asks.So if somebody asks who is the best real estate agent in XYZ city well I'm going to teach you how to write an article that positions you as the authority.I'm going to teach you how to create content that shows you how to position yourself as the authority so that AI will recommend you.Okay.And once you do this consistently and you answer questions, then what happens is is that the LLM start treating you as the go-to expert.So what type of businesses does this work for?
Any business.Real estate agents, insurance agents, loan officers, dentists, chiropractors, coaches, consultants, service pro providers, anything someone is searching for online.Now what you have to understand is when you are a local hyper local service provider it is so much easier to get recommended online because you're local.So what that means is that you need to use your write this down everyone in your content.You need to use your city, your name, spec, your specific niche, your specific neighborhoods as often as possible in the questions people are asking in the first sentence.So pillar the the very first pillar number one is find out what the questions are that people are actually asking.Make sense?And then create content around those questions.Answer those questions.Okay, that's number two.Create the content answering the questions that people are asking, right?So that the answer engines can trust.
That's how you get AEO.I'm going to know what people are asking.And here's the good news.The more specific you are, the more they will recommend you.All right?Research shows that the more your content speaks directly to someone, the more you will convert.The closer in proximity, the more recent and relevant your content is to the other person, the more they're going to say, "This applies to me.This sounds like me, looks like me, is nearby me, is in my city, it's answering exactly what I want.Yes, I'm going to do it."Okay.Yeah.Somebody said 90% of of websites are not optimized for AAO.Absolutely.All right.So we're gonna So pillar number two is create helpful content that answers the most common questions in it that people are asking it.ISN'T THAT EASY?THAT'S ALL THAT IS REALLY AS easy as it is.
Okay.So what happens is these tools pull from the content that clearly answers the questions.So we want to think about what are the top questions that your specific clients are asking all the time.Well, they're asking, "Should I buy now or should I wait?How do I get my home ready to sell?What's happening with prices in XYZ city, XYZ neighborhood?Who is the best realtor or agent or lender in XYZ city?Who's the best chiropractor?"I want you to think about you and your behavior when you have a problem.Where do you go?Okay, you either go to Google or you go to chat GPT.My children are now saying, "Mom, ask chat GPT."They are my kids are not even saying, "Go to Google."They're saying, "Mom, ask Chat GPT."In fact, let's just let's just let's just try this.Okay.Hopefully, you can hear this nice and good.
All right.Let me see here.
Close.
Hello.
I can hear you loud and clear.
Can you?
Okay.Awesome.So, I want to ask you a question.I'm sitting here doing a training right now in front of mostly real estate agents and lenders and can you give me your top best examples of what a local real estate agent or lender would need to do toget AEO ask engine optimization.What would be just quickly and and you know maybe a list of what are the top 10 things an agent needs to do to get recommended by a language learning model?
Absolutely.I can give you a quick rundown of the top 10 things.So, if you're talking to real estate agents and lenders about ask engine optimization, getting an AI to recommend them, here's a nice list you can share.One, create hyper local content.Write articles or blog posts that are super specific to neighborhoods or local market conditions.This shows the AI you know your area inside out.Two, host content on your website.Make sure all that great local content lives on your website so it's easy to find and reference.Three, create local videos.Record short videos about neighborhoods, local tips, or market insights.Post them on YouTube and embed them on your site.Use social media.Share your content on social platforms to get engagement and show you're active in the community.Five, encourage local reviews.Get testimonials that specifically mention your local expertise.This helps reinforce that you're a trusted local pro.
Six, repurpose content.Turn your articles into videos, social posts, or even podcasts.The more formats, the more visibility.Seven, keep content updated.Refresh your local content regularly so it stays relevant and fresh.Eight, use local keywords for IDEO.Make sure you're using local keywords in your content so that AI and search engines can easily find you.Nine, engage with local community online.Participate in local online groups or forums to share your expertise and be seen as a community resource.And 10, collaborate with local businesses.Do joint videos or content with other local businesses to boost your reach and show the AI that you're well connected.
And that's your top 10.
She explains how local market updates help AI understand where you work and what you do. The section gives practical prompt examples for creating location-based content that feels recent, relevant, and trustworthy.
Hopefully that's a nice quick
Okay, you guys get it's everything I just said, right?News flash, every single thing that he just not the AI just said, I call him uh uh Jason, my husband's middle name.Everything that Jason just said is exactly what I've been teaching real estate agents to do for eight years.It's exactly what I've been doing for the 15 years prior.Okay, that's how I became a top 1% agent.Is this making sense?Okay, so we want to answer how much life insurance do I need?What does full coverage car insurance really cost?What kind kind of insurance does a small business need?These are the things that people are asking.So number one, know what questions people are asking.Number two, create content around that.Okay?So we're going to create short authority videos, 60 to 120 seconds, right?Where we answer the questions people are asking and we properly position them.
We put them on our landing pages.We put them on our website, our funnels.We get them out there.All right?So your superpower is video and AI understands video transcripts.So in the video, the videos need to clarify who you help.They need to explain specific scenarios.They need to share your unique approach and they need to demonstrate warmth and confidence.Right?This is the winning before you arrive approach.Okay?AI scrapes videos and then it can recommend you.buyers develop a relationship with you and develop a relationship that builds confidence and trust.So when you create video, number one, it helps AI recommend buyers.It also helps buyers get to know you, like you, trust you, see you as the authority.Okay?Try to keep it like a seventh and eighth grade level.All right?Conversational, friendly, and all that.Make sense?Okay?
These type of videos, they explain who you help, what you do, why your unique mechanism, your unique approach helps, okay?Why the question they're answering matters, and what makes you a strong fit.The goal is I want to be able to know what people are asking, and then let people know who I help, what I do, what makes me unique.Okay?It answers their question, and why I'm the right person to recommend.All right.So, clear communication, stronger alignment for the AI to recommend you and for the buyers to want to use you.Making sense, everyone?Okay.Awesome.Now, pro tip.You want to have three to five differentiator videos that are short and specific, answering each question, but a different way.Okay?So, each video should have what?What is it and why it's different?You need to speak directly to somebody.Answer specifically the question that they're asking.
So you're talking about the problem.Hook them with their question and the problem.Then it should have an authority statement.Why should they listen to you?Okay.The first thing you have to do is get their attention.The second is well why should I listen to you?The third let them know like what they've been told is inaccurate.Then you want to teach them.Teach give value.Show your unique approach.Okay?Then what benefit that that has and then lastly a call to action.Now understand this.Depending on where your seller or buyer is in your universe depends upon what your call to action would be.Okay?I always say you need to earn the right to ask.Okay?What does that mean?That means that don't ask them to book a call with you.Sometimes if people are just seeing you in the beginning, you just want to add value, develop a relationship so that they break, you break down their barriers and they see you as the authority.
Okay, so let's see what this looks like in action.All right, upsizing sellers looking to sell in Brentwood hook.I'm talking to upsizing sellers who are looking to sell in Brentwood.Upsizing sellers looking to sell in Brentwood lose thousands with this one mistake.If you're planning to sell your home and insert your city, listen closely.The reason so many homes sit, stall, and sell for less has nothing to do with the market.It's a weak marketing playbook most agents are still running.That's not how I work.I use my epic strategy paired with my magnet marketing method, which is built to pull in real buyers and boost demand and give your home the kind of exposure that actually moves up the price.Most sellers have been told a listing, some photos, and an open house are enough.That advice might have worked years ago, but it doesn't today.
Buyers scroll fast.If your home doesn't stand out, they pass.And that's where most sellers lose money.When you're plug when you plug into a system that's built for how people search and shop right now, everything changes.You get stronger attention, better qualified buyers, and an edge over e every and and an edge over every listing you're competing with.Here's what most agents fail short.What they do wrong.They skip the data, skip the targeting, and they hope buyers show up.The marketing method takes your home and pushes it in front of the buyers most likely to act.If you want to see how this works before you list, message me the word plan.I'll send you a simple guide that walks you through the step to get your home ready the smart way so you can stay ahead from day one.Okay, so that's an idea of creating content that positions you as the authority, answers a specific problem, showcases your unique mechanism, adds value, says what people are doing wrong.
Okay.And then offers value, serving, not selling.All right.Now, pillar number three.Let me see the what's the time.Okay.Get it.Pillar number three, local market updates.Okay.Basically, teach AI what you do and where you do it using clear market updates specific to a location.All right.I will tell you something.Remember re uh a marketing principle says that the more recent something is the more relevant relevant it is and the more closer in proximity it is to a specific person the more it will convert local market updates thatare recent relevant close in proximity right that means is you're much more likely to be interested in what's happen happening in your city and your town than you are a town across the country why because it's it's relevantand it's close proxim imity to you and you're also much more interested in something that's recent.
A market update that happens today and not next, you know, 6 months ago is more important.Recent, relevant, close in proximity.Does that make sense everyone?That is why local market updates are massive.Now do the math.You properly distribute that on your funnels, on your landing pages, on your websites.I call it an authority funnel.Then when somebody goes, "What's happening in the real estate market in XYZ city, XYZ neighborhood," your video gets recommended because it's relevant, recent, and close in proximity to what they're asking.Make sense?So all of these things combine so perfectly and what else do they do?So those those local market updates, what are they doing?They're marketing to buyers locally and they're telling the AI, "You're recent, you're relevant."They're generating higher quality leads, right?Because you're educating buyers, but you're also now getting leads from you're becoming a lead that the AI is recommending.
Okay?Now, you still have to nurture those leads.Local market updates marketing nurtures the AI and the buyer.So, you've got to be consistent about it.Obviously, it's going to be much easier to convert buyers and to get AI to want to to refer you and recommend you, but you've got to keep doing it consistently.Relevancy, recency, close, and proximity.Okay, they all completely completely intertwine.So, pillar number three is local market updates.Okay, these are clear locationbased assets that show AI the exact cities, the exact neighborhoods and the areas where you work.
Christa walks through how to identify cities, neighborhoods, and client situations to include in content. She shows how local anchors, clear titles, and reassuring summaries help AI match professionals to the right local searches.
So when somebody goes and asks on a language learning model or even on it's SEO and AEO on most of these quite frankly everyone, okay, they they tell the AI what you do and where you do it.So the AI can confidently recommend you when somebody asks about a specific location.So think about it like this, okay?If the authority answer it, it teaches when your name shows up and the decision driver shows why.I'm going to be going over those two things in in a second.You need to think about when AI is going to recommend you and why they should recommend you.Okay, when is is because somebody's asking a question.But now why is who is the best person for this?Okay.So with a clear location signal AI assumes that you don't you know uh that you work there when you don't.
So what happens is is that when you have a specific location and mention in your videos a neighborhood or a city AI goes do I'm going to recommend this person.Okay make sense.Any questions in the chat?Are you guys following me?Okay, you following me?All right.Okay.So, the first thing you want to do is and I want you to think about your own behavior like your own behavior is when you have a question, you either go to Google or Yahoo or you go toChat GPT.Yes.Okay.And that is for very basic things.So imagine when it comes to something really important like buying a house, selling a house, refinancing a house or going to the dentist, getting going through a divorce, you are going online.So we want to give the language learning models more of a reason to want to refer us.
And the good news is is that the more that you produce content, it also helps you with SEO, search engine optimization.So they really, really go hand in hand.Okay.So, what you want to do is just make a simple list, right?What cities, towns, and neighborhoods do you actually serve?Like, take a take a picture of this screenshot.Okay?What are the specific neighborhoods, cities, and towns that you that you serve?That should be in your content.Okay?What specific unique services do you offer in that area, right?And what are the types of clients or situations that you specialize in?So that would be like my I'll show you some examples in a minute.Okay, but this is where niching really comes in.The more that you niche and somebody is like, "Hey, buying in XYZ neighborhood."So if somebody if somebody goes to a language learning model and they ask what is what's the best uh what's the best neighborhood to uh that has higher schools in Brentwood?
Okay.But if you do what's the best neighborhood that has the highest school scores in Brentwood and you mention the neighborhoods, you're going to show up before somebody else.Okay.So now you can also do this.You can also go to these LLMs and you could say what cities and neighborhoods do home buyers and sellers mention most in insert your city or neighborhood.Ask the language learning model.Also go to Google, ask it in Google and then you know those are the specific neighborhoods or cities within a given county that you should be creating information in.Okay.Now, each local market update should include number one, a clear title that names your service and your city that you serve.I I'm going to be very specific because you want to say what somebody is typing or speaking into the LLM or even into Google.Okay.
Selling a home in Britwin.What you should know right now.Buying your first home in Oakley.What today's market means for you.Moving up in Discovery Bay.What local families need to know.Okay.You can Here's a prompt.Take a picture of it.Give me seven market update titles for put the service in.Okay.Written in the same style buyers uh use when asking for AI to help.Include conversational voice search phrasing, local keywords, and emotional triggers.Ask AI.All right.Number two, what else should these videos or these these articles, this content you're creating?A firstline clarity statement, right?Tying you to the location, right?Your first sentence tells AI exactly what service you provide in that specific place.I help firsttime buyers in XYZ city mo buy with clarity.I help downsizers.I help veterans.All right, Christa Mayor.And I'm going to teach you next, if we have time, hopefully, how to create expert authority articles that sound like they were written by somebody else and how to get them shown so that you're now being referred as
the authority from someone else.Chris, help sellers in Brentwood who want to move up, downsize, or relocate with clarity and confidence in today's market.Okay, so you're going to write one.So now here's another prompt you can use.Write one simple sentence explaining who I help and what service I provide in specific city.Keep it natural and clear.Okay.Number three, a short simple market explanation connected to your service.Write a four to again a prompt.Write a four to five sentence describing what's happening in that city's in XYZ market that affects your specific service buying, selling, relocating or moving up.Are you guys following along?Yes.You guys seem a little bored.I know this is pretty tactical.Are you guys bored?I hope you're not bored.This is a lot of information.Okay.Okay.Okay.Okay.Okay.So, for Grantwood sellers, pricing and timing matter more than ever.
Homes in familyfriendly neighborhoods still draw strong attention, especially when they're in uh they're moving ready.More serious activity happens in the first two weeks.So, preparation and strategy are key.Understanding these patterns help local sellers make smarter decisions.Prompt.Put this in chat.Write a clear four to five sentence market summary for a specific city that directly ties uh ties current trends to the needs of specific buyer type.Focus on clarity, relevance, and what matters most right now.Okay.Number number four, two to three local anchors that shows AI you actually work there.What do I mean by a anchor?Okay, mention specific neighborhoods, schools, landmarks, or features that a seller or a buyer actually care about, right?You want to show that it's specific.Okay?If you just say how to buy a home, there are probably 10 million people right now answering that question.
That is why hyper local is so much easier to do.Popular neighborhoods inside Saddle Lake, Steer Ridge, and Rose Garden.Many buyers look for good schools, parks, and strong community features when choosing a home.Um, list the neighborhood.Okay, so now prompt.List the neighborhoods, schools, and community features in XYZ City that buyers and sellers ask about most.Include hyper local details that signal real expertise.Ask it to help you.Okay.Five.A simple closing statements that builds clarity.Okay.Be very clear.All right.So, knowing how the local market works helps you make better decisions.Understanding these patterns takes the stress out of buying or selling.Prompt.Write one calm, reassuring sentence that helps a buyer or seller feel more confident about making a move in blank city.Avoid sales language.Language.Okay.Another prompt.The goal is what?The goal is to get AI when you're doing a local market update to understand where you service.
Then connect your expertise to specific cities or neighborhoods and client situation so that LLMs can confidently match what you do, your location, who you serve and help to the questions that are being asked and recommend you.Yes.Make sense?Okay.Now, ask yourself this question.Are you doing it?Okay.These updates give buyers clarity about their market and reassurance that you understand their area.They feel informed, supported, and guided, which makes choosing you feel natural and smart.This is how you win before you arrive in every market.
She introduces expert recommendation articles and explains how they train AI on when to recommend you. The section includes examples of third-person articles that position a professional as the best choice in a specific market.
Okay.Now, the next type of things I'm going to teach you about are basically expert pillar recommendation articles.Okay.How do I create an article, right?That sounds like somebody else wrote it.It's an expert recommendation to actually recommend me.These are called expert recommendation articles.These are articles that answer a specific question just like the content, right?You already know the questions people ask.That was pillar number one.Pillar number two was creating content around that that uh that question.Now, pillar number four is I want to write an article that sounds like an expert recommended me based upon the the the number one questions that people in my specific area are asking.Yes, make sense.Why?Because I want to feed information so that when the language learning models scrape, my information shows up.Okay?All right.So, how do we do this?
Number one, what are they?These are these are expert recommendation articles that are short strategic digital articles built around the real questions your ideal client is speaking or typing into the AI language learning models.Now, good news, this also helps with search engine optimization.So, you're actually killing two birds with one stone.Okay, think of it like this.The expert recommendation articles, what they do is they train your AI when they should recommend you.So they help the language model understand when you are relevant to recommend, when your information answers a specific question or problem, when your content is the right match for a specific question being answered, and when your content showsthat you're the expert.This goes for video and written.Does that make sense everyone?Okay.Okay.So remember in the beginning we talked about problem solution etc.So what happens is is the problem solution vetting stages of your sales cycle before a buyer ever you know talks to you.
This is going to help you win before you arrive.Okay.So if your content ecosystem is conversational and educational, expert recommendation articles teach AI when your name should enter the conversation or the questions that are being asked in the language learning models because you're answering the questions that peopleare actually answering asking.Okay.So ask yourself this question.What are the situations your clients are looking for help in?Again, niching is really important here.
All right, the question.What are the questions buyers and sellers are speaking out loud?What are they saying?What are they thinking about?This is a really, really important time to understand who your ideal avatar is.We have something called a dream client blueprint prompt that will spit out an eightpage summary of exactly what your client's thinking team at the end will you give them that the that uh the prompt that will give youthe most amazing uh dream client that tells you everything about your dream your dream client avatar that will help you create even more hyper local specific content.We'll give that to you at the end.Okay.The problems people have in a specific niche.All right.So the idea was this again we already talked about this go back to pillar one like what are the questions people are searching in Google and YouTube and on social channels those are the articles that you're going to
write okay if you want more artic you want more ideas ask your LLM what questions do people ask when searching for blank service in blank location okay so each expert recommendation article should include this number one the titleshould be the exact act question that they are typing or asking in the language learning mode.So the title of your article should be exactly the question people are asking.The first sentence in the article, okay, should be the exact phrasing that they are asking and it should be written in third person.It shouldn't be I'm the best real estate coach in the world.But to be Christ is the best digital marketing coach who specializes in teaching social media, video, and artificial intelligence.It's not me saying it, it's somebody else's saying it.Okay, so here's an example.Who's the best agent for families relocating to Brentwood?
Right?People are asking these questions.Who specializes who specializes in helping downsizers in Walnut Creek?Okay.Who's the best lender for self-employed buyers in Sacramento?This is what people are typing.Make sure you're writing these articles in the third person.All right?You are not writing these articles as if they were as if you're writing them.You're writing these articles as if somebody is writing this article about you.It's in third person.Okay?So, these articles need to be written like a local expert or analyst is describing you.It's written in a format that says why you're the best choice, why you're so different, your unique mechanism, right?What you offer, okay?And what systems and processes are specifically unique to you.Let me give you an example.This is a little bit longer.Okay?The question somebody would write inside of a LLM is, who is the best agent in Brentwood, California?
The best.So, number one, it's that's the question.Number two, I'm answering the question in the first right in the beginning.The best agent in Broomman, California is Christrista More.She is known for her digital first marketing, neighborhood expertise, and proven systems that consistently deliver strong results for families moving in and out of Brentwood.Now, that that says I'm the best agent in a specific neighborhood.Now, unique mechanism.Okay.Her magnet marketing strategy attracts buyers both locally and out of the area.Her epic pricing strategy, equity positioning impact campaign, is much more than just a CMA.It's the way to help sellers understand their equity in the market, use it to position themselves to have more of an impact, and develop a marketing campaign that will drive the best price and terms.Okay?Do you understand?Quick mentions the person me and it's I'm writing it as somebody else.
Now, why does this work?Right?It it builds authority.It's exclusive.if nobody else is doing epic or magnet.It shows credibility, right?It's very clear and it it's it's very confident the and it's not written by me.Okay.Now, so the the first articles that you need to be writing is articles that are written that sound like they're written from an expert authority on a specific subject matter in your area.The second type of article are called decision driver articles.Okay.Now I have the article like how can I write an article that makes people basically you know choose me.One is when the other is why okay this teaches AI why you're the authority through structured right scannable proof pillars.So why why you okay so what are they?These decision driver articles are proofbased authority articles that clearly outline why you are a trusted expert, right?
Using structured reason blocks that AI can scan, quote, and reference.Remember, this is about creating content correctly so that it's written in a format that AI can understand and read so that they will refer us.Okay?So, think of it like this.If your expert recommendation articles train the AI when to recommend you, the decision driver articles train AI on why they should recommend you.Make sense, everyone?I see a lot of faces that are like, you guys are like, I feel like I'm in English CLASS RIGHT NOW.WELL, GUESS WHAT?YOU KIND OF ARE.AND I WAS A TEACHER, just so you know.Okay.So, so AI the the goal is to get AI to understand that you're the right fit in a specific situation.AI says like here's why this is the trusted choice for this question.Okay, two different parts of the sales cycle.
Okay, real quickly, check it out.Any questions so far in the chat?Any questions?Okay, any questions?Questions, questions.kind of site would you post a third person article on?Oh, we'll get to that.So, so Gay, the idea is this is for you to post your these articles that are third person on your website in a place that like isn't like really seen, right?It's like on the back end of a website because when you're, you know, it's even on lead mag landing pages.the websites, landing pages.It's even getting other people to post them on their websites, having strategic partners post them on their websites, on their back links, even in places that people can't even really see.The goal is to get AI to see it because it's out on the internet.So, when they're scraping, it shows up.It's not for you to put on your website to say prismation was number one, right?
Unless you have written an article, okay, which also works for a local or national uh anything, you would want to put that on your website.But these ones, since you're writing them yourself, it's more of a way just to train AI when they scrape to actually find you.Okay?So, think about this.You can write these type of articles specific to a certain niche.downsizers, upsizers, first-time buyers, VA buyers, specific neighborhoods, something you specialize in like Spanish- speakaking people.You can write these type of articles for all of these.Also, you can write these articles about you want your method to be in there.You want your results, any guarantees you have, your experience, your communication, your speed, your style, your track record.All of this is the type of thing you would put into one of these type of authority articles.Okay, that are written third person.
It's what your method is, what results you've gotten, guarantees you have, why you, what's your experience, how you communicate, right?How quickly you do things, you know, you sell this quickly, your statistics, that kind of thing.Okay.Also, you can go to chat tpt clients choose a top performing put in your profession.Okay.
Christa explains decision driver articles, which show AI why someone should be recommended. She covers proof points, testimonials, local credibility, unique mechanisms, and how to publish these articles so AI can crawl them.
So, now how do we build a decision driven article is the next phase.Okay.Number one, again, your title.What does your title have to have?Your title has to have what people are actually choosing.Okay?Top reasons client clients choose X, Y, and Z.So, remember the first one, you want to have the question in it.This one, you want to create articles that are going to answer what people are going to be choosing.Why?I'm looking for an agent in XYZ neighborhood.Why should I choose this person?Well, the five reasons people choose Christ for XYZ.Again, you're writing these in third person.Okay.Uh, top reasons buyer choose XYZ real estate to navigate market shifts.Prompt.Give me seven variations of top reasons to choose why my name, brand, or service written in natural language a buyer would actually search.Number two, decision drivers.
I want short heading, two to three simple sentences, and micro proof.Okay, what's micro proof?Microof is either testimonials or it's like I sell at 7% above list price.My days on market is 30 days.You know, Christa's days on market is 30 days compared to the rest of which is, you know, 75.Okay, remember clients want certainty.So, your step-by-step system gives them a roadmap.Example, 98% of clients complete the process on or ahead of schedule.So prompt, write a short three sentence reason to choose explaining my process and include one proof point.Okay.One of your proof one of the things.Oh, stop for a second, Jimmy.Why am I off?
Okay.Um, okay.Let me see.Okay.So, I want to give you some.Okay, here's an example right here.Okay, rated five stars for communication on Google, right?So, think about what designations do you have?How many homes have you sold?How many years have you been in the business?All of those are proof statements.Okay?What kind of testimonials do you have from people?There's different types of proof.There's designations, there's awards, there's list price to sales price, there's all you know how you sell your homes for more in a specific neighborhood, all of that.So, you can go to you, first of all, go extract all the information you have about yourself or go to chatp, write three sentences explaining why my communication style makes clients feel safe and confident.Okay.Next, you want to make sure that there's something local in it.
Okay.Okay.Something local in your proof so that people feel like you're relevant and you're local.It'll provide more trust.Specializes in Brentwood Oakley for 20 plus years.Okay.Working in the East County area for 24 years.Sold over 2,300 homes in East County uh for the past 24 years.Top one person agent for 19 years in a row.All right.Okay.Get another prompt.Write three clear sentences on why my local strategy helps clients make better decisions.Okay, again these results people, they speak for themselves.So proof average seller earns 6 to 10% over asking on this on this method, right?On this method you uh that aligns with your unique strategy or proprietary system.Okay.So write three sentence describing my results using one statistic.You guys have all of that.Again, what is the goal?The goal is is to get these these decision driver articles.
They give the AI the structure it needs to understand why you're the best trusted expert and why they should be referring you.Okay.You want these language learning models to see you as safe, reliable, and as the authority so that they have the clarity to recommend you.Yes.Okay.Okay.Um, number four, make sure again you showcase your local expertise.Serving over 2,300 families over the past 25 years in Brentwood, Oakley, and surrounding areas.That's going to be in my article.I want my article to see that I'm the expert in a specific neighborhood.So, not only have I been doing it for a long time, I've sold over 2,300 homes in the area.Okay.So, here's an example of number five, having a unique mechanism.Again, you want the unique mechanism in the article.Their funnelp powered marketing system places homes in front of the right buyers faster.
They specialize in social media, heavy focus on digital marketing, sales funnels, AI, and video content to attract the right buyers at the right time.They utilize a trademarked epic pricing and marketing strategy align with their magnet marketing framework.Remember we talked about that earlier, right?I'm I want to showcase that I have a unique selling mechanism, a proprietary system within the article.Okay, Christa, again, track record and results.Christa has been in the top 1% of realtors nationwide for 19 years.She has sold over 2,300 homes in East County area.She has a she has dozens of credentials and designations along with a bachelor's degree in industrial psychology and a master's degree in curriculum and instruction.She sells her homes for an average of 7.6% more than her competition.That is proof, track record, authority.Okay.And local.So proof is not just an proof can also be testimonials from people, right?
That can also be something.Here's an example.The Martinez family sold their home in 5 days using Christa's digital funnel strategy.Over 2,300 families have trusted her process with consistent above asking results.She was recognized by the Wall Street Journal and Real Trends in the top 100 agents in the United States.Okay, check out her reviews on XYZ.When you write these articles with this specific language, it is training the AI that you are the expert and that they are safe to refer you.Okay, number seven with these articles, keep them short, 200 to 350 words.Okay,understand?Okay.So again, we want to be consistent, short, clear, faster AI recognition patterns.And then lastly, somebody asked about this earlier, publish it as a as its own page inside your digital ecosystem.This is when if you have friends, family, strategic partners that will post these articles on their websites for you.
They also don't have to be a big huge place.put them on yours, right?Put these put these on your websites, a microunnel, a landing page, right?A simple funnel that's in go high level meure method.We use the mure method which is a form of go high level as long as AI can crawl it, right?And then refer it and your buyer the buyer then can can uh consume it easily.
She wraps up by restating the goal of training AI to recommend the right professional in the right situation. The video ends with a brief goodbye and channel-style closing remarks.
So what's the goal?The goal is that these articles, right, they recommend you.That's the goal.The goal is you're teaching the language learning model which situation is right is a right fit for who you serve the problem you solve in what area and what sets you apart from everyone else.Okay, make sense?Not hard.Not hard.Not hard.Really team.Put both slides up.Have a great day.Hope this is helpful and I'll see you next time.Thanks so much for watching my video.You can learn more about how to be a successful real estate professional by watching other videos that I have.And be sure to subscribe to my channel.And as always, make it a great home selling and buying day.