Transcript
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The speaker opens with his personal transformation from being broke and unemployed to building major wealth. He introduces the summit and promises to reveal his complete system for turning attention into a business.
10 years ago, I was broke.I had nothing.I was unemployed and living in a damp basement flat.And today, I've made more than 50 million.I sold one company for 8 figures.And then I started a new business and built an audience of close to a million people in just 18 months.And I did all of this by learning one thing.I learned how to get people's attention, give them something they actually want, and then turn that attention into a real business.For years, people have been flooding my DMs asking me to teach them how I did this.Can you coach me?Can you mentor me?Because my public content alone has helped thousands of business owners.But now, for the first time ever, I'm breaking down my entire complete end toend system.Over the next few days, I'm going to show you everything I know.
How to find something people will pay you for, how to build an audience that actually cares about what you have to say, and how to use that attention to build the kind of business that will change your life.Doesn't matter whether you're starting from nothing or you already have followers or maybe you already have a business.I'm going to show you what I would do to become filthy rich again.And you're getting all of this completely free.Welcome to the filthy rich summer.
He explains the event’s purpose, sets expectations, and argues that personal brands are the most reliable path to life-changing money. He emphasizes effort, belief, and the idea that success comes from implementation rather than luck.
Good evening, afternoon, morning, wherever you are in the world.Hello, I am Sam Stoffle and welcome to the Filthy Rich Summit.You are going to want to brace yourselves because I am about to give you everything.All my secrets, all the secret source, everything I've learned over the past decade, everything I've learned along my journey of making 50 million.This is the result of years of effort and pain and mistakes and millions of my money spent on trial and error trying to figure out what works, what doesn't work to the point where I've developed the system thatjust works.It just works.There will be zero gatekeeping.Okay?All of you here live will leave with everything.There will be no unanswer there will be no unanswered questions.A comment I see a lot of people make is that millionaires always explain the what, but they never explain the how.
Okay, I'm going to give you the how.You are going to know exactly what to do and how to do it.Now, before we get started, you may have noticed this timer behind me, which I'm going to turn on now.
Hey, it works.Now, don't worry.This is not going to explode at the end, but when the timer reaches zero, it is going to open and there's something inside that you are definitely going to want.Now, I'm not going to tell you what it is.You're going to have to wait and see, but trust me on this.It is worth it is worth waiting for.So, what are we going to learn?I'm going to show you the art of building a personal brand that attracts more customers to your business than you can possibly handle.Because we are here for one reason and one reason only.I want every person here to leave this event knowing exactly what you need to do in order to become disgustingly filthy rich.And a personal brand that brings customers to a business that you own is the best way to do that.
It is the best.It is the most reliable and the most consistent way to generate life-changing wealth.And I'm going to prove it to you.I want you to leave here knowing and believing that you already have everything that you need to build the life and the business of your dreams.And to those of you thinking, "All right, Sam.Yeah, whatever.Sure.By the end of this talk, you are going to believe me.Okay, I'm going to change the way you think about this.Right now, you have doubts.Totally get that.Very understandable.By the end of this event, you will not have doubts.you will know that you can do this because the reality is that 95% of success is just you getting out of your own way and believing in yourself and your ability to do this to a point of delusion.Like the idea that you might not succeed doesn't even enter your consciousness.
That is where I want to get you to.Having said that, I can give you everything I have, but what you do with it is up to you.And most people do nothing even when they have the secret source.So I make no promises, no guarantees because I can give you everything.But to make it work, you have to implement it.You have to do the work.You have to make the sacrifices.You have to put in the reps.My results are exceptional because my effort was exceptional.So your results will vary with your effort.Much like if I gave you the perfect exercise routine and the best meal plan in the world to get in the best shape of your life, it's not going to work if you don't go to the gym andwatch what you eat.So, the system is easy, but the work is hard.
It's on you to follow through.So, don't be the person that kind of sits there and you listen and you nod along and then you never actually do anything.That is what the 99% do.I want you to be the 1%.You deserve to be the 1%.You deserve to reach the point where you don't even think about money.The point where you don't just have enough, you have way more than enough.I'm talking the point where you buy whatever you want and you don't even think about it.Like you don't even need to look at your bank account anymore.You just know there's always enough.Like you don't even need to manage money.Like that that cognitive load of worrying about money is just gone.You are free from all of that.You're out for dinner.You just order whatever you want.You don't even think about the price.
You're at the toy shop with your kids and of course you just buy them whatever you want.Why wouldn't you?You want to take the day off today even though it's the middle of the week?Sure, just do it.Don't feel like it today.The point where you are genuinely free to spend your life doing what you want to do and not having to answer to anyone else.And what I can tell you is that there is no part of this that requires you to get lucky.Okay?We're not going to rely on luck.The stuff that I am teaching you works.It worked for me.It's worked for many other people.And it will work for you, too, if you actually do the work and put in the effort that most people never do.I'm going to show you how to become a millionaire by talking about something that you love or something you're really good at without having to go viral, without having to chase views and followers and engagement, without doing a
single brand deal, and without becoming an influencer or making cringe dance videos.I'm going to show you how to become the number one most trusted person person in your niche.And I'm going to show you how to use that trust to build a tribe of followers that are desperate to buy from you without needing to be famous, without hundreds of thousands or millions of followers, and without beingthe biggest expert or needing to be the best in the world at what you do.In fact, I'm going to teach you how you can make more money from 5,000 followers than most influencers make from millions because I'm going to show you how to actually turn attention into money instead of vanity metrics.Everything that I teach you today is going to give you an unfair advantage that will put you ahead of 99% of people just by being here because we're not here to play fair.
The speaker outlines the three audience groups he wants to help: business owners, creators, and dreamers. He also explains the prizes, the broad applicability of the framework, and why the method works across many niches.
We're here to use every unfair advantage that we've got and to win no matter what.We're not going to play by anybody else's rules other than our own.That is the mindset that you need to have.Okay?We're not apologizing.We're not compromising.So, let's address the elephant in the room.Why am I doing this?Why am I putting on this event?Why am I helping you all for free?and why should you listen to me?Now, I'm assuming the vast majority of you have seen a lot of my content already.You know what I'm about.You know who I am.You know what I've done.But for those of you that don't, very quick run through.Started my first company at 24 years old.Within one year of launching that, I went from completely broke, heavily in debt, living on government handouts, benefits to within a year becoming a millionaire.
I ran that company and several others over 10 years, making more than $50 million over that time period.And then two years ago, I sold it for eight figures to a billionaire called Nick Candy.And then after I sold, I created a brand new social media accounts, starting from zero.And I started talking about how to make money using social media, using a personal brand, building and growing businesses, and making life-changing amounts of money.And over 22 months, I've managed to amass a following across all platforms of more than a million people.0 to a million in 22 months.That's across all socials.And these are not just pointless followers.These are highly engaged potential buyers.And every single day, without fail, I get dozens upon dozens upon dozens of people messaging me, can you mentor me?Can you coach me?Can I have a call with you?
Can I buy something from you?Can I buy a course?Do you have anything I could buy?How can I work with you?And the answer is always no.Because all of my advice is free.The reason I make free content is because I want to help people.I want everyone to understand that you actually can do this.The normal path today is go to school, go to university, pay $30,000 to $100,000 to get some some kind of degree taught to you by someone that doesn't have the life you want and doesn't make the kind ofmoney that you want to make.And then you graduate with mediocre skills to get you a mediocre job that's going to make you a mediocre amount of money and give you a mediocre life until you're 65 years old and then you retire and thenyou die.That is the path that schools and parents and governments tells you that you have to take.
And I want more people to realize there is another way.Okay?And it's not out of reach.It is genuinely attainable by so many people no matter where they came from, no matter their circumstances.Because if more people chased their dreams and reached for the stars and pursued their goals relentlessly, we would all be happier and better off for it.But of course, I also want to make money.I also want to be a billionaire.I'm chasing my goals and I'm building things that are going to make that happen.But I don't need to gatekeep my knowledge and my ideas in order to do in order to do that.I can share everything that I know with you guys for free and I can still chase my goals.Does that sound good?And we can get rich together.Does that sound good?Okay.But you're not here for my story.
You're here for the next step in yours.So let's dive in.My goal for this event is to help three groups of people.For the money makers amongst you, the business owners, the entrepreneurs, the hustlers, the founders, I'm going to help you understand how a personal brand can bring you more customers, grow your business exponentially, and make you vastly wealthier thanyou are now.And I'm going to help you understand that it is more attainable, far more attainable than you realized.That is the first group.The second group of people that I want to help, the influencers, the YouTubers, the content creators, those of you that have always views viewed content as a way to live your dream life, as a way to get rich.Those of you that have been sold the lie that making content, getting views, and going viral is automatically going to lead to wealth.
Those of you with tens of thousands or hundreds of thousands or even millions of followers that are not making anywhere near the amount of money that you were led to believe.I'm going to show you how to turn all of that attention into real tangible money to give you the life you were promised.And the last group, the dreamers.Those of you that don't have a business or a product or a following, but you just know inside your bones and in your soul that you want to be rich more than you want anything else in the world.You want more than you have.You want freedom.You want the freedom to make your own choices and to live your own life.I'm going to give you a clear path to get there.Now, does all that sound good?Type yes in the chat.If this sounds what you claim for, this is why you're here, please type yes in the chat.
I want to know.For every one of those groups, for all of you, my overall goal is to get you to believe that building a personal brand that attracts customers to your business is the key to unlock ridiculous, life-changing wealth.I'm going to show you my frameworks that going to make it very simple for you to achieve that result, no matter who you are.And let's not forget, I'm also giving away some pretty exciting things.As a reminder, every single person that shows up live today, every single one of you here is going to get something very special.And it's completely free.And to put this in perspective, this is something I will charge thousands for in the future.And you'll get it for free just by being here.Now, I can't tell you what it is yet, but I can tell you it's going to blow your minds.
Don't do I give this away for free.So stick around to stick around to find out because you'll only get it if you're here live when I announce it.And for those of you that got VIP tickets, we've got the really big contest.One of you is going to become my business partner, my actual business partner.We're going to co-own a business together.I'm going to help you build or grow your business in your niche, in your area.I'm going to help you build an enormous personal brand, and I'm going to invest $50,000 of my money to make that happen.Basically, our very own apprentice, except nobody gets fired.Someone here is going to win that prize.It's going to be very exciting.Few other people are going to win a one-on-one day with me in London, all expenses paid, where me and my team will literally build your personal brand with you.
We'll give you the entire framework specifically designed for you and what you're good at so that you literally just have to follow the steps and we're going to go for a fly in the helicopter, take you to lunch,all the fancy stuff.I've got four of those prizes to give out.We're going to be drawing them at the end of the event and so it should be nice and exciting.So, on to the main event.What I'm going to teach you today will work for any niche and skill.Okay?It works for personal trainers, life coaches, accountants, lawyers, estate agents, mortgage brokers, dog trainers, therapists, makeup artists, fashion designers, interior designers, dentists, doctors, builders, gardeners, travel agents, consultants, freelancers, musicians, agency owners, software developers, anything.
He shares his background growing up poor and the early struggles of trying to make money online. The key lesson emerges from his failed product launch: people bought from him only after he put his face, story, and expertise behind the business.
It works for physical products, digital products, courses, services, subscriptions, e-commerce, everything.So, who here grew up poor?Sure.Fans, type in the chat.I grew up poor.My mom was a single mom.She worked as a cleaner and a nanny, whatever work she could get.And she worked really hard, really, really hard.And my dad, not in the picture at all, wanted nothing to do with me.Never gave my mom one penny.In fact, a couple of months after I was born, my mom finally plucked up the courage to ask him to contribute.She said, you know, don't you think it's time you took some responsibility?And he basically told her to off and that she wouldn't be getting a pay.We were on our own.And so, as you can imagine, it was pretty tough.And I remember being told at a very young age that you're pretty much born rich or you're born poor.
There's rich people and there's poor people and there's nothing you can really do about it.You are what you are.Now, has anyone here ever been told to be realistic?Be realistic or lower your expectations or get your head out of the clouds or pick a real job?Have you?I have many times.Family members, teachers, you name it.This is what happens for most people.We all grow up wanting to be rich or wanting to be president or wanting to be a singer or an astronaut.And then what happens happens to most people is they grow up and they're around their increasingly cynical peers and their parents and their teachers.They stop believing that they can do it.And so they decide to lower their expectations of life to avoid the disappointment of failing or to avoid getting laughed out of the room by those same people.
But unlike most people, I never listened.For a small group of us, and I expect this applies to quite a few people here, we don't let that feeling go and maybe we refine it a bit.We accept that we can't be an astronaut and a professional basketball player and president, although who knows.And we hang on to the feeling that the world really does bend to our will.And because of this, this group of people, us, everyone here, will achieve the sort of things that other normal people can only dream about.For me, I just wanted to be rich.That's all I ever wanted.I wanted freedom.I never cared about Ferraris and Lambos.At least not back then.That came later.But I just wanted to be free to spend my time doing what I wanted to do.I was one of those kids that hated school.
I absolutely despised school.I was always told that I didn't pay enough attention because I was always in my head thinking about things I actually enjoyed, anything else.I was quiet, didn't really have any friends.And the idea that I would have to spend the rest of my life trapped working somewhere for someone else, being told, "You've got to do this today.This is what you're spending all day doing.Not the things you want to do.You're going to spend the day doing the things someone else tells you to do.That's what you're going to do today and tomorrow and every day for the next 50 years."I could not stand the thought.Nope.No thanks.Not for me.So there's me recently graduated from university with no job, no ability to get a job, no money in the bank, with a pretty hefty overdraft and some credit cards and no real prospects of anything at all.
And the only thing I did have was the determination that I was going to be rich somehow.And so I was obsessed with learning how to make money.And I tried a lot of things.I tried affiliate marketing.I tried drop shipping.I tried day trading.I tried live streaming on Twitch for 12 hours a day.Did that for about three years.I actually ended up with quite a big audience.I had millions of views.I would have thousands of people watching me.You could currently live, but I still made no money.I felt like I'd done everything right.But I still didn't have any money.I was still broke.And so, frustratingly, I eventually gave up on that, too.And every experiment that I tried just made my situation worse and worse and worse.I read basically any book on making money that you've ever heard of.
I studied entrepreneurs.I went to seminars.I watch videos and what I eventually realized is that 99% of people that went from not having much money to having a lot of money did so by becoming a business owner.So I thought, okay, I'm going to be a business owner.And I tried a couple of different things and I ended up starting Profit Accumulator, which later became outplayed.com, which is the company I sold for eight figures.Now, I'm not going to go into the details of what it did.It's kind of irrelevant for this demonstration.If you're interested, feel free to Google it.But essentially, it was sports betting software and education, how to make money by placing bets.And it worked incredibly well.And when I first had the idea for this, I was like, "This is a no-brainer.This is definitely going to work."
And I knew it was going to work because I'd already seen it work for someone else.It was not an original idea.Someone else had the same product.It was called Profit Maximizer.And I used that product myself, and I became a customer, and I used it, and I got great results.But I was also thinking, hm, this could be this could be so much better.And at first I went and I made suggestions to the owner of how it could be improved and he wasn't interested.He ignored me.I tried this several times and I had no luck.So me being me, I thought, "All right, you.I'll go do it myself.I'm going to do exactly the same thing.I'm going to make all these improvements.I'm going to make a better product and that's it.I'll be a millionaire."So I spent months building the product, building the website, creating the guides, the tutorials.
I was working 100 hours a week.I was relentless.I did nothing else.I basically didn't see the sun for half a year.I was building the website, learning how to code, getting the software made, making the tutorials and what I built was genuinely a brilliant product.It was vastly better than the existing one and I was ready to launch and I was like, "Right, okay, no brainer.Let's release this."And we launched and I ran some ads.I promoted it.I told people I know about it.I wrote some articles, did some SEO, everything you're supposed to do.And the strangest thing happened.Nobody bought anything.I got visitors.People were coming to the website, but nobody was buying.Nobody.And this made no sense to me because I have a better product.I know it works for that guy.I can see it works for him.
I can see that he's got 10,000 people in his Facebook group and they've all paid 100 quid to be there.That's a million pounds.Why isn't it working for me?My product's better.Bearing in mind, I have at this point maxed out every credit card I have.I have no lines of credit left.If I didn't make this work, I am And I'm sat there staring at my screen, hands in my hair, elbows on the table, literally pulling up my hair like, "What am I going to do?How am I going to survive?"I could feel the stress in my arms and my legs.And then I get a notification that my ads have been disabled.They've been switched off because my credit card has stopped working.I was maxed out.And I just remember that sick feeling in your stomach where you feel all clammy and lightheaded.
And I just remember thinking, "This is it.I have failed.I have spent months building this.and I've put everything I have into it and I have failed.And so a few days later, I'm speaking to an internet friend and he's really into his internet marketing and we kind of nerded out together on this stuff.And I was asking him, I was like, I don't get it.I did everything right.It's a great product.Why is no one buying anything?And he looked at it and he looked at the other one.He's like, "Well, here's the obvious thing.That guy has his face on it.Look at all these emails.They're not from Profit Maximizer.They're from Mike.All of his customers, they haven't bought into Profit Maximizer.They bought into him.They trust him and that's why they buy because of his experience and his knowledge and because he shares that knowledge and gives people positive results that compounds into more trust.
And that trust turns into more sales.And it just made so much sense.All these other internet marketers, all the other entrepreneurs that I've looked at, they all put their face to their business.Every single one of them.They all use their personal brands to get customers to like them and trust them.And so that's what I did.I sat down in front of a camera and I told my story and I was super honest and passionate and I told people that were visiting my website, hey, I built a thing.It works really great.It's done all these things for me and now I'm sharing it with you and I think you're going to love it and it's going to change your life.And I changed it so that it was me sending all the emails.They were all from Sam.All the videos had me in it.
All the content had me in it.It was me telling my story and my experience of doing the same thing that I'm now sharing with the customer.And I gave so much value.I gave so much value.I answered common questions.I talked about things my target audience was interested in.I did videos giving away tips and tricks.I made guides, free guides.I shared stories about my own personal experiences in this niche, my successes, my failures, things I'd learned, things my target audience would find interesting.I wanted to give people so much free value to my people that they would start to see me as an expert on this topic, someone they could trust.So, they came for the free stuff and they listened to what I had to say and they gained value from it and they think, "Okay, this guy knows what he's talking about."
And what happened after I did that?People started to buy.First month, £3,000.Second month, £10,000.Third month, £30,000.Then 50,000.then 70,000 then 100,000 and so on.All of that trust that I started to create very rapidly turned into sales because I gave those people value.I built trust and I gave them a way to turn that trust into buying from me.My life changed like that.It was genuinely that quickly.So, this is what made me realize I'd finally realized that the secret to making insane life-changing wealth, the secret to getting more customers than your business can possibly handle, the secret to every penny that I've ever earned isnothing to do with what product you're selling or how good the product is or how much better it is than your competitor's product or or having an incredible new idea.Okay?What matters is does the audience trust you and like you enough to choose you and buy from you.
And the only way to reliably and quickly build trust with a bunch of strangers that have never met you is to put your face to the business and use your personal brand to turn those strangers into customers.
He expands on how trust compounds into sales, referrals, and cheaper customer acquisition. He gives examples of successful personal brands and recaps why a trusted personal brand is the core advantage.
What I saw happen from that over the following months and the following years blew my mind.I could I could release new products, just ideas I had in my head, things that had never been sold before, things that no one else has ever seen or bought before, and people would buy it based purely ontheir trust of me, not of Profit Accumulator outplayed me.There were literally people debating on public forums, should I should I buy this thing?Should I not buy this thing?And people commenting saying, I trust Sam, so I'll be buying it.I had people messaging me saying they bought into me and that it was my enthusiasm and my passion that was the thing that got them to take the leap and buy it.Me sharing my stories and my experiences and my knowledge was how people originally discovered my business.
So not only did it bring me leads, it also converted those leads into customers.And because I did that, I have made millions a year every year ever since then.And over those years, many many people tried to do the same thing in that niche.We had competitors springing up all the time.people seeing how successful I was, seeing how much money we were making and they wanted a piece of it.Fair enough.Go for it.And so they tried launching competing services.In some cases, they just copy pasted our website.In other cases, you know, they tried to make improvements.They tried to offer better features.They tried to to differentiate themselves.They almost all failed spectacularly because none of them had personal brands.It didn't matter that they were doing exactly what I was doing.It didn't matter that in some cases they had better offerings.
Without a brand that people care about and trust and like and relate to, they will not buy it.Okay?People don't want to buy from a soulless company with a fancy logo, they want to buy from people because we're more likely to trust people.When people consume enough of your content, whether that's free content or ads or written content, anything that has your name and your reputation attached to it, they start to feel like they know you, even though they never metyou.They start to feel like they know who you are and they know what you're about and they trust you in the same way they would trust a friend.This is what was happening to me when people were publicly saying on forums they were going to buy because they trusted me.Why did they trust me?They never met me.I could be anyone.
It's because I'd given them so much value.I'd shared my advice.I'd shared my stories.They'd seen my personalities.That was enough to get them to take a risk.They took a risk because of that.And then I then gave them positive results.And that compounds that those results compound into more trust and more buying and word of mouth referrals.The beauty of all of this is that it makes every other method of attracting customers cheaper as well.Okay, it's not just about content.The content is great because more people discover you because you're talking about a particular topic and so people that are interested in that topic come across you.They gain value from what they watch and as a result they start to associate you with that topic.But that's just the tip of the iceberg.Every other method of getting customers becomes cheaper and easier as well.
If you run paid ads, they become cheaper because people start to recognize you in your face.They know who you are.They stop.They watch a bit longer.Watch time goes up, which means meta makes your ads cheaper to serve.The people watching those ads trust you more.So, they listen to what you say.Your words are more likely to have an impact on them and then convert them.Or if you get customers through word of mouth or from outreach, when people already know who you are, they've already heard of you and they already have associations in their mind about what you can do, they're way morelikely to say yes.And this is why we're seeing more and more people making insane amounts of money from personal brands.In fact, Forbes reported that last year just the top 50 personal brands earn more than a billion combined in one year.
And I'm not talking about major celebrities.I'm talking about ordinary people talking about chess and fitness and makeup and cooking and gardening and personal finance and dog training and productivity and business and knitting.Anything you can think of where they built huge companies from their personal brands like Justin Welsh who quit his job as a corporate executive, started posting business advice on LinkedIn and then built a one person business that's madehim $15 million just by sharing what he learned at his job.or like Gregor Gallagher who dropped out of uni, was really into fitness, started working as a personal trader, made some YouTube videos about how to get lean, built a fitness education and supplements business, and now makes millions everyyear.Or Levy Rosman, who many of you know as Gotham chess, who was literally a chess teacher, a teacher, and he started making videos about how to play chess and now has a huge chess education business that makes him
millions.Or Grace Beverly, who started fitness content on Instagram when she was still at school in university.She launched some digital workout guides, sold them to her audience, made 80K in the first week, and then she expanded into fitness equipment and active wear, and she's now worth 70 million pounds, just under $100 million.She's 29, by the way, because she found a niche and she posted about it, and she owned her category and built a relevant audience, and now people trust her and they want to buy all of her stuff.Does this make sense?Can you see how a personal brand that gets your target audience to trust you by sharing advice and sharing what you're good at and sharing stories and building a relationship with them, even if it's a one-way relationship, canyou see how this could result in getting you more customers that trust you more, that are more ready to buy?
Can you see how attracting an audience of people that desperately want exactly the thing that you're selling could be beneficial to you?Especially when that audience trusts you more than they trust anyone else about this topic.Can you see how that might result in them paying you again and again and again?And can you see how that if you then deliver results for that person and you actually do help them with their problem that they're going to trust you even more and maybe tell other people about you and youbring in more customers as a result of that.So quick recap.We know that we need a personal brand.Okay, we know that a personal brand that brings you customers is the key.It is the secret source.It is the thing that will make you insanely disgustingly rich because a good personal brand brings you leads.
It brings you an audience of people that already trust you.It makes every other form of customer acquisition cheaper.It makes your paid ads cheaper.It makes your customers more willing and easier to convert.You don't even need to persuade them.They're already willing, ready to buy before you even speak to them.And they're more likely to refer other people.Refer other people because of their trust and relationship with you.In short, it just makes everything better.So the big question is how do we do it?Okay, who here would like to master this skill?Drop a rocket in the chat.
The speaker introduces his framework for building a personal brand through social hacking. He explains why random content and random audiences fail, using examples of creators with huge followings but no clear monetization.
Okay, I'm going to teach you the fastest I'm going to teach you a framework.This is the fastest, most effective way to build a personal brand.This is the exact framework that I've used to build a following of a million plus people in under two years.And it is the framework that's going to be allow you to be discovered by your exact target market.Okay?Like we've established, we're not interested in going viral and getting views from random people on the internet who are never going to buy a thing from us.We only want to be discovered by people that are likely to buy the thing we're selling.Okay?They're interested in our topic and they have a problem that we can solve.The way we do this is through what I call social hacking.This is a system that I created.I've never spoken about it before now, so take notes.
Get your pen out.Every step of social hacking is reverse engineered to remove any uncertainty.I don't want to wait for luck, okay?I'm not interested in trying to get lucky.It takes too long.I want proven results and I want them quickly.Now, do you think if I just randomly posted content for the past two years that I would have had the results that I've had?Do you think I would have managed to get a million plus followers and 10 million views a month?Do you think I would have made 50 million if I just came up with a business idea that was completely untested and just gave it a go, which is what most people do?To put it in perspective, that's 416,000 a month every month for 10 years on average.Do you think any of that would have happened just by guessing?
Or do you think maybe I reverse engineered it?Let me tell you a story.So, a while ago, I had someone reach out to me, a YouTuber with a crazy number of followers.Talking 15 million subscribers on YouTube, millions across all his other socials, far more than I have, probably more than I'll ever have.And he said, "Look, I've got all these followers.I've done it.I've made it.But there's just one problem.I'm not making enough money."I was making some money from brand deals, sponsorships, but not a life-changing amount.Not enough to stop working.not enough to be really free.Certainly not anything consistent.It fluctuates monthto month.So he's got this huge audience, millions of followers.By all accounts, this isn't just some success.Okay, this is huge success, at least in the classic influencer world, but not enough money.And so he said, Sam, right, I've listened to what you said, and I want to create a product.
I want to sell something to my audience.I want to be a business owner.Okay, good choice.Step in the right direction.Problem is, he didn't know what to sell.What can he sell to his audience?And so he asked him, "Who is your audience?Why do they follow you?What do they care about?Let's figure out how we can turn that into a business.Because the easiest way to come up with a business is to figure out what that audience is already buying.What most people try and do is they think, "Okay, I'm going to try and invent something this audience might want."The problem is it's almost impossible to succeed if you do that.No, no.I want to know what they're already buying, and then I'm just going to do that.The problem is he had no idea.He didn't know who they were.
His channel were all entertainment content.It was designed to go viral.It was designed to get views.It was designed to make people laugh.It was designed to make people share.All the things that you're taught in content that you should do.Now, his videos were by and large entertainment content.Funny videos, videos that made people laugh with him and his family.So, there was no single theme.There was no consistent problem.There was no particular niche or topic.Now, that works great when you want to get mass views, but it makes it very difficult to figure out how to make money because essentially that is a random audience.They have no shared problem.They have no shared interest.They're not all sat there struggling at night with the same problem, with the same worries, with the same fears, with the same wants, with the same needs.
They're all completely different people.More importantly, they don't all buy the same stuff, and they never will.As an example, if I have an audience that's almost exclusively men, I'm probably not going to make much money if I try and sell them tampons.The literal entire point of advertising is putting your product in front of the audience, the specific audience, not just anybody.Okay?Putting in front of the right audience.That is the whole point of advertising.If you don't know who the audience is, how on earth are you ever going to do that?And so, whilst I wrapped my brain trying to figure out how we could monetize this audience, I quickly realized actually he can't.Not really.The audience is not there because they trust him.The audience is not there because he can do something for them.And even if he could, he doesn't know if that audience wants the thing that he can do.
In other words, that audience is financially useless to him.
He shows how broad entertainment content creates an audience that is hard to monetize, while specific positioning makes a brand stand out. Using examples like Shelby Sac, he explains how clarity on audience and niche makes someone the obvious choice.
And I saw this happen over and over.I was contacted by an actress from Stranger Things, major character, millions of followers, and you would think that she would be rolling in it.You would think she would have been making tons of money if nothing else from brand deals or from her acting career.Nope.She jumped on a call with me.We had a consultation and she was asking me, it was a free consultation by the way, and she was asking me, "Look, I have this audience.I've never had a single brand deal, not one, and I just don't make any money."and she'd finished filming Stranger Things.That was her salary dried up.So, what next?What does she do?She has the exact same problem.She's attracted a huge audience of people that enjoy her acting, but she has no idea who that audience is.
She has no idea what they care about.There's no common reason for them to follow her.They don't have the same goals.They're not all interested in the same things other than the fact they enjoy her acting.They have nothing in common.In other words, there's likability, but there's no trust.And I encountered this again and again and again.And I was constantly getting people with enormous audiences and millions of followers by all definitions quite famous minor celebrities, X-actor winners, people with huge followings, but they don't have the bank account to match, which kind of blew mymind.How is it that none of these super famous people and making any money?And then I thought back to myself before I got rich.Remember how I told you that this also happened to me before I started Outplayed?I tried making it big as a streamer and a YouTuber and I managed to get millions of views.
I had thousands of people watching me live stream.Uh, but I couldn't make it pay.I didn't make enough money other than just enough to keep the lights on.And I did what everyone else does and I was like, "Right, I'm gonna try and figure out what I can sell to this audience."And I end up and I ended up selling gaming tuition services to teach people to be better at playing games.And I charged people £65 and some people bought it, but not any.I couldn't make much money because it was me trying to come up with something that they might want rather than selling them something they already need.This is the problem.This is the problem all these people have.People wake up and they think, "Right, I'm going to post some videos on social media.It's going to go viral.I'm going to get millions of views and it's going to change my life."
But actually, it doesn't work that way because I've just proven that it doesn't matter how many views you get.You can get millions or even billions of views and make all money.And what inevitably happens with 99% of people is they spend all their time obsessing over how to go viral or how to get more views or how to get more followers.And what they do is they make a bunch of random content that they think has the best chance of going viral and they try and be entertaining.And if they do go viral, if they make it that far, they attract a random audience.They don't know who the audience is.It's a collection of people that happen to find their content funny or entertaining or relatable.And so they're sat there with this audience and with these views and they're thinking just like I did, how do I make money from this?
How do I monetize this?What can I sell them?How can I make some money from this audience?How can I get some brand deals?What can I sell to them?That's if they even get that far.But the problem is it's impossible.It is impossible to monetize a random audience because you don't know what they want.You don't know what they're there for.You don't know what this audience cares about.So, they sit there and they try and figure out what they can sell to this audience that they just never properly thought about.And if they had thought about this in the first place, they wouldn't have this problem.It is completely the wrong way to do it because they never decided who they want to attract from the start, which means they might eventually find out they can't sell anything to their audience because they don't know who
these people are.And if you don't know who people are, how can you possibly know what they want?Well, how can you possibly know what they might need and what they're willing and desperate to spend money on?You can't do it.It's impossible.And this also applies to those of you that do have a business.You do have a product.You know what you're selling, but are you crystal clear on exactly who your audience is?Do you know who they are?Really, do you know what they care about?Do you know what keeps them up at night?That's how you reach them.That's how you attract buyers, by being specific.Okay?By talking only to one type of person.So, you think you want to go viral.You obsess over it.But then when it happens, it does nothing for your life.I can see a few people in the VIP group or do know who the buyers are, but uh yeah, most people don't.
I actually saw a video the other day and some guy's like, he posted a video of a bunny rabbit and he's like, "Okay, do something cute so I can go viral."And then he went viral.Did his life change?No, it didn't.What's he going to do with a viral video of a bunny rabbit?It's got It's going to do absolutely nothing for him.And this is how most people think when they create content.This is how influencers think.This is how content creators think.This is how most business owners think when they think that they that we need to create content for their business.How do we go viral?How do we get likes?And all of this is why these people end up poor, you know?So, I realized this is what everyone's doing wrong.This is what I did wrong back in my Twitch days.
And the reason it worked for me without played and profit accumulator and again now is because I knew what I was selling and exactly to whom I was selling it to.I knew exactly who my target audience were.I knew exactly what they care about.I know how to speak to them.I know how to attract them.That is the first step.We get very clear exactly what we're selling and to whom we are selling it.This is also how we stand out.You're in a crowded market.There's lots of other people in your niche.They're all doing the same thing as you.How do you stand out from them?How do you cut through the noise?Let me give you an example.How many of you here are familiar with Shelby Sap?So Shelby's niche is high ticket sales.She teaches people how to make money from selling high ticket products.
Uh this is the most crowded industry possible by the way.Right?Everyone teaches high ticket sales.It is everywhere.So, how does she stand out?How has she been so successful?She's making more than a million a month, more than that, just from doing what she's doing.She's not teaching differently.The advice she gives isn't different to any of the thousands of other high ticket sales coaches out there.So, how does she stand out?How does she do so well?She stands out because she knows exactly who she's talking to.She's talking to girls in their 20s who love pink and they like going to Pilates and they want to drive a pink Porsche and they want to get their nails done every week and they want to drink matcherand be in shape and they want to earn their own money instead of relying on a husband.
She's talking to the hot girls that want to make money to do all the things that they love.This is how she's done so well because she's crystal clear on her target audiences.And imagine for a second that you are that target audience.You are that girl.You're in your 20ies and you love all these things.When Shelby talks about these things and she pitches high ticket sales as the solution to give you the dream life that you want, you're going to relate to that so much more and be far more likely to listento it because you believe she's speaking directly to you.You're like, "Oh my god, that's exactly what I want."That girl is going to relate to that way more than she will ever connect with some old dude wearing a suit like Grant Cardone.She just doesn't connect to that person at all.
She has no reason to.This is the first step in social hacking position.We have to position ourselves.We get very clear what exactly are we selling?Who exactly we selling it to?And how exactly do we stand out from the crowd?How do we make ourselves different?If we do this right, we don't ever have to worry about competition.It's not a factor for us because we're not comparable to anyone else in the marketplace.We've carved out a unique space for ourselves in a crowded industry, which means we can charge way more.We make way more money.And we become the obvious choice, the only choice for that target customer.They look at you and they think, "Oh my god, this is literally for me.This is what I've been looking for.They get me.I like them.I remember them.I trust them.
And I want to buy from them."This is what happens when you position correctly.
He explains step two: attracting the right people and shaping what they think about you. The goal is to own a category, share useful content, and build a tribe that trusts, relates to, and defends you.
So many of you could make so much more money if you just nail down your positioning and you just sell the right thing to the right people instead of trying to be broad and appeal to everyone.But of course, none of that matters if nobody knows who the you are.You can have the perfect positioning, the perfect product, the perfect target customer, but if the right people never discover you, none of it matters.Which brings us to step two.So, if you're someone who never knows what to post, or you post all the time, but you get no views, or you're stuck in 300 view jail, or you know how to go viral, but it brings you anaudience that has absolutely no interest in what you're selling, or if you're just exhausted from making content and feeling like none of it is actually moving your business forward, or you're just frustrated with the whole process.
This is the part that fixes that because step two is not just about getting views.It's about engineering what people think about you when they hear your name.We want the right people to discover you and then every time they see you, we want to strengthen the same association in their head.We want you to own your category.Whether you are a tennis coach or a property investment expert or you teach women how to negotiate their salary, whatever your thing is, when your audience thinks about that problem, they think about you.Every successful personal brand does this.Every single one you see Alexi, you think of offers and leads and scaling businesses.You think you see Ali Abdal, you think of productivity.You see Dave Ramsey, you think of getting out of debt.Shelby Sap, you think of high ticket sales for girls.We have to have a category that we own.
And we do that by creating content that gets attention.We play the game.We study hooks.We study winning posts.But we give people so much value that they start trusting us almost by accident.We answer the questions they're already asking.We solve little problems for them before they've ever paid us a penny.We show them again and again and again that you actually know what you're talking about.So, let me give you an example.It was back in 2021 and I wanted to get better at advertising on Facebook.I want to be able to spend more money and get a return and get more customers.And I was watching a creator online called Dra who was a Facebook ads expert and she gave away loads of genuinely useful information about how Facebook ads worked and what businesses should be doing, what ad formats were working,
how to scale properly, all of that kind of stuff.And I followed her advice.I implemented it and it worked.And I was like, "Okay, great.Amazing.She really does know what she's talking about."But then I was like, you know what?She's so good.I would rather just pay for her to run my campaigns for me because I now know that she knows what she's talking about.I now know that she is genuinely excellent.I don't have to take a risk on a random agency that I've never worked with before.Most of them can't do it.I can see the proof right here because she shared it with me for free.And so I ended up hiring her.I hired her agency and I paid them a fortune to run my ads for me.So that free content that she put out there that showed me that she was an expert resulted in hundreds of thousands of pounds earned for her agency from some free videos that she put out there.
Giving value is how people decide whether you are worth paying.We give them so much value.We give them so much information.We tell them so many stories again and again and again so that they start to see us as the person for this topic.But we do more than that.It's not just information information.We do want the audience to care about this.We want them to know that we are a 3D human being.They want to hear your personality.They want to hear your stories, your opinions, things you really care about.But we also want to make sure that the people watching our content actually care about us, not the information.So, we want to go a step further than that.Okay?We don't just want people that are only here because we give value and we give information and they like a topic.
We want a tribe of loyal customers.How do we do that?We have personality.We say what we really think.We share our stories.We share our opinions, even if they're divisive.We don't sit on the fence.We don't just say what we're for.We say what we're against and we say it strongly and unapologetically.When that happens, you become the voice of the silent majority.You say what they're all thinking, but they don't dare say.And when you do, they start thinking, "Oh my god, finally someone said it.Yes, I agree with this so much.All of my best posts, all of my most viral posts that brought me the most followers and the most engaged customers, I am saying something divisive, something I truly believe in.I'm not just saying controversial things for the sake of it.Let's be clear.I'm being true to myself.
As an example, I remember at the start of this year, I did a post, some of you will have seen it, and I was in Norway and it was the last day and I was due to fly homeand it was like sub-zero temperatures.It was freezing.It was dark and I just did not want to be there.And I was so excited, so ready to be going home like I am done.And the flight home was like 7:00 in the morning.And so I woke up at 4:00 a.m.and I had a text.The flight's been cancelled.And the next flight they could get me on is in three days.And when I recovered from the shock of that, I was like, do you know what?I'm not staying here.It's too cold.And I called six different private jet brokers and I was like, get me on a plane and get me home.
And I ended up booking a plane to fly from another country.There were no private jets in Norway that to fly one from another country to come pick me up and take me home.And it made me so happy.And at the airport, I was so happy with myself.And I was like, I think there's a post here.I want to do a post about how much I love that money can just open doors and whatever you want money can get for you.But I was also in two minds about posting it.I was like, "Oh my god, am I really gonna do a post admitting to how much I like money?"Like bearing in mind, especially in the UK, you're really not brought up to talk about money.You just don't do it.It is so alien to me as a concept to just talk so openly and honestly about money.
To the point where when I was recording the video, I wanted to make sure that no one else was in earshot because I didn't want them to hear it.Even though I knew it was going to be posted online, somehow that didn't matter.And I did it and I posted it and it blew up and everyone was commenting saying, "Oh my god, thank you.Someone said it."Finally, someone said it.Money opens doors.Money matters.They love that I was saying what they already knew to be true.And that's when it gets really powerful because now you don't just have followers.You start building a tribe of people that know you and trust you and agree with you and defend you in comment sections and they tell their friends about you.So instead of posting into the void hoping the algorithm blesses you, you're deliberately building an audience of exactly the people most likely to eventually buy from you.
That is step two, attract.
He introduces step three, monetization, and explains how to move people from content to offers through an offer chain. He then adds step four, multiplying revenue by turning customers into repeat buyers and advocates.
But we still have a problem because you can have perfect positioning.You can build an audience full of exactly the right people.They can know you.They can like you.They can trust you.They can believe you are the expert in your category and that you can solve a problem and that you can do something for them.and they can watch every video you post, but you can still make absolutely all money if you don't have step three, monetize.So, if you've got followers, but nobody buys anything.If people constantly tell you how much they love your content, but they never give you any money.If you get inquiries that disappear the second you tell them the price, if you're getting leads, but you're not converting them, or if you just have absolutely no idea how to turn all of this attention into actual cash.
This is the part that fixes that because there is a huge gap between somebody watching one of your videos and someone handing you their credit card.Most people just hope that the customer somehow jumps across that gap by themselves.Okay, we don't.We engineer the whole journey.We create what I call an offer chain.Instead of having one random product sitting at the end of a link in your bio and hoping somebody buys it, we create a series of logical steps that move someone from I've just discovered you all the way throughto take my money.Every step gets them more interested and more invested and more ready to buy.We give them a reason to take the next step, then the next one, then the next one, until buying from you feels like the obvious thing to do.And this is where everything suddenly joins together because your content isn't just getting views anymore.
It's generating leads.And those leads aren't just sitting in your DMs or an email list.They're moving towards an offer.And your offer isn't just something that you hope people want.It's deliberately built to solve the exact problem that attracted them to you in the first place.So instead of looking at your follow account thinking cool but how do I make money from this you have an actual machine that turns attention into leads and leads into buyers buyers into revenue.That is the third step.Monetize.We're going to go into that more.But even then that's still not enough.We're still leaving a ton of money on the table because getting someone to buy from you one time is great, but if they buy once and they disappear forever, you have to go out and replace that customer allover again every time.Which brings us to the fourth and final step, multiply.
So, if every month feels like you're starting from zero again and you're constantly hunting for new customers just to replace the ones that leave, or if people buy from you once and they never come back and you justfeel stuck, you're just not growing.This is the part that fixes that because the most valuable customer you'll ever have is someone who already bought from you and they got an amazing result and they love you and they trust you.You've already done the hard work and now instead of treating that sale like the finish line, we turn it into the beginning of a much bigger relationship.We keep giving them reasons to stay in your world.We keep helping them.We keep giving them more value.We keep we give them more things they can buy from you, more ways you can help them.And we create such an amazing experience that they don't just become customers, they become raving fans.
And raving fans are powerful.They buy from you again.They spend more with you.They stay with you longer.They tell their friends about you.They defend you.They share your stuff.They become your marketing team for you.You don't have to spend a penny.They bring you the customers.This is how you get away from this exhausting treadmill where you're running in one place and you're getting customers, you're getting leads, but you're just not growing.Instead, your customers start creating more customers for you.Your audience grows because people talk about you.Your revenue compounds because the same people keep coming back and they keep buying more.And when you get all four of those steps together, position, attract, monetize, and multiply, you don't just have a personal brand anymore.You have a machine.A machine that attracts the right people, makes them trust you, turns that trust into money, and then turns those customers into even more money.
And even more customers, and on and on it goes forever.That is social hacking.
The speaker addresses doubts about expertise and explains why being one step ahead is enough to help others. He uses personal examples and analogies to show that personality, perspective, and consistency matter more than being the absolute best.
Now, I know what some of you are thinking.I'm not an expert.Why would anyone listen to me?Other people know way more than I do.No one's going to listen to me.I can't do this.And you know what?I had the exact same feelings.So, it's the end of 2024.I've just sold out, paid for 10 million.10 million.Having made over 50 million in total.60 million if you include the sale.And I'm like, "Okay, I'm going to make a personal brand.I'm going to start talking about business.I'm going to start posting content."But then I get this nagging voice in my head.Who are you to talk about this stuff?Who do you think you are?It's people way more qualified than you.You're just saying the exact same stuff as every other entrepreneur.Why would anyone listen to you when they've already got Alex Hormosi and Gary Vee and Cody Sanchez and Dan Martell and literally hundreds of others?
Are you not just saying the exact same stuff as every other entrepreneur and guru?Like why would anyone want to listen to you?Who are you to try and lead other people when there's people far more qualified than you are?I genuinely I had every one of these thoughts.Every single one.In fact, I've been posting for about 2 months, really consistently every single day.And as always, in that very early stage, the posts were just bombing.Okay?I wasn't getting many views.Had the occasional post, all right, but by and large, it was a tough slog.And I was at the stage where like everyone I knew was just starting to see what I was doing, like where I was talking openly about making money and about business and about being rich and about all thethings that I've done, about all the mistakes I've made, being very vulnerable and open and honest.
all of the stuff that you have to do to go pick.Okay?And you get people judging you.You do.You get you get friends judging you.You get family members judging you.You get uh you know, you get all of this kind of negativity at the start because you're not getting the results.So, it's almost like a mockery at the same time because you're not getting the results.You start to doubt yourself.And so, you start to get this imposter syndrome.I'm sure some people here have had that before.And I was making all of these posts and I was just thinking to myself, I was like, "No one's getting any value from this.No one's watching this.No one needs this."And I was honestly so close to quitting.Like genuinely, I was about to throw in the towel.And I was at a party with some friends and a friend of mine, she came up to me and she was like, "You know what?
I watched one of your videos the other day and I found it so helpful.Like it really gave me some insight into some things that I need to do in my business.Thank you so much."And that was all it took because if I can help just one person in their business, then it would be worth it.if I can just make one person's business better, then it's all worth it.Then I'm doing good.And so I carried on.And I realized a few things.I was actually talking to Simon Squib, good friend of mine, and we're talking on WhatsApp.And instead of typing, we tend to voice note each other because we're both busy and typing takes too long.And I sent this kind of very long kind of rambly voice message as I slowly meandered my way to my point, almost letting him hear my thoughts in real time.
And he voice notes me back and he's like, "Dude, I love listening to your voice notes."and just hearing the way you think.It's always so interesting.And so in my mind, I'm like rambling and I'm thinking that must be really boring and annoying to hear.But to him, he was finding it really interesting hearing me talk.And it gave me a realization.Of course, my advice is very similar to the advice that many other entrepreneurs give because that's the stuff that works.Just like if you're teaching fitness, of course the advice is the same.It's diet and exercise.There's some stuff that just works.So of course it's the same.That doesn't matter for the same reason that a personal brand cannot be threatened by AI.It is not just about the information.Some people just don't like or connect with Alex Hormosi or insert entrepreneur here.
They just don't connect with his personality or his way of explaining things or you know this person's way of doing this or this person's way of talking about it or they just don't connect with them or like them.My unique way of talking about things and my personality is what gives me my moat despite the fact that I'm a big introvert and I talk too fast and too quietly and I had no friends at school.Doesn't matter.Some people like those factors about me.Turns out a lot of people like that I just say how it is and I don't mince my words and I'm direct and to the point.Who' have thought?And the other thing that is so important is that my perception of the world is very very different to yours.What I think is a good piece of content may be very different to what you think is a good piece of content.
Things that are obvious to you are not at all obvious to other people.Like there is something that you are insanely talented at, something you are so good at, but because it's so easy to you and so obvious, you've forgotten that it's a skill.And it doesn't matter that there are people that are that are better than you.It doesn't matter that someone knows more than you do or that someone is more advanced than you or that someone's more experienced than you or that someone has more followers than you or that someone's made more money thanyou or any other metric where they've done more than you.It doesn't matter.Let me tell you why.Has anyone seen the movie Catch Me If You Can?Leonardo DiCaprio.Great movie.Great movie.This is the story of Frank Abbignell who's basically a big con man and he basically frauded his way through life and convinced other people that he was someone he wasn't.
Like he got a job as a pilot and a doctor and a professor despite having no qualifications in any of those things.But the reason I bring this up is he also taught an entire semester of psychology to a bunch of students despite having no qualification in psychology.And no one suspected him.No one caught on to what he was doing.How did he do that?Well, as it turns out, many years later, after he'd been arrested and went to prison and obviously had a film made about him, someone asked him, "How did he do that?"And he said he didn't need he didn't need to be a professor.He just needed to be one step ahead of the students.He had to learn just enough to be able to teach them something they don't know.Now, he wouldn't have been able to fool a psychology professor.
But that doesn't matter because he wasn't talking to a psychology professor.He was talking to his students.So, it doesn't matter if some people are further ahead than you are.That's fine.There's always going to be people that are more advanced than you are.That is fine.Learn from them.But don't let their existence stop you from helping the person that is still a step behind you.Just going to grab a water.
And just by the fact that you're starting to put yourself put yourself out there, that is going to put you ahead of those other people.In fact, I was speaking to a tennis coach only a couple of weeks ago and she is genuinely an elite level tennis player.She played competitively at a very high level.Like seriously good.and she was talking about this tennis influencer called uh Madison Apple who posts tennis content and she does really well from tennis content.Like she makes a fortune basically teaching people how to play tennis through her content.And so the pro that I was speaking to was like this girl, she's nowhere near as good as me.She's making all this money.I don't understand this.How is she able to do this when I'm so much better?And I was like doesn't matter.Doesn't matter that you're better.
There is always someone better.She posted and you didn't.She risked the embarrassment.She created the product.She started the business.She found her people.She found people that brought into her and they like her personality and they like her way of teaching.That is all it takes.
He recaps the four-step system and reveals the playbooks as the practical instructions behind it. He frames their value and then announces that they are being given away free to the live audience.
So,right at the start of this event, I made you all a promise.I told you there would be no gatekeeping.I told you I was going to give you all the secret source and show you exactly how to build a personal brand that attracts customers to a business that you own.And over the last hour, I've shown you the system.You now understand the four steps.Position, attract, monetize, and multiply.you understand how all of this fits together and why each part matters.But I also promised you something else.I said that I wasn't just going to tell you what to do.I said I was going to show you how to do it.Let me ask you a question.What if I just gave you the whole playbook?
What if I gave you the exact process for figuring out what to sell and who to sell it to?What if I showed you exactly how to carve out your own category so that you stop looking like everybody else and become the obvious choice for your perfect customer?What if I gave you the exact systems that we use to create content?How we find ideas, how we find the hooks, how we build repeatable formats, how we make content that attracts the right people and turns you into the right person that trusts you in your niche.What if I showed you exactly how to take those followers and turn them into leads and how to build an offer they actually want to buy?And how to move them from watching your content to giving you their money?And what if I showed you how to turn those customers into raving fans who stay with you and buy more from you and tell everyone they know about you?
If I gave you all of that, every framework, every process, every step in the exact order you need to follow, it would be useful.Tell me in the chat.I can see a lot of you are already.If I gave you the exact playbook I've spent the last decade figuring out, would you want it?Type in the chat.Well, you're in luck.
3 2 1.So cool.
These are the filthy rich playbooks.These are the actual instructions.Everything I've spent the last decade learning about how to build a personal brand and attract the right people and turn their attention into money and build a business around it.Broken down step by step in the order you need to do it.It's all here.The whole system.So, let me ask you something.What would that what would this actually be worth?Like seriously, if you had the literal playbooks that I've used behind the system I've used to generate 50 million in sales, what would that be worth to you?Bearing in mind these systems are hilariously more valuable than, you know, any they're far more valuable than any guru mastermind that you might buy for 25 grand or 50 grand or 100 grand from some grifter that's never evendone it.and hilariously more valuable than a $30,000 degree or 100k mast's degree.
How much is double your customers worth to you?Double your number of customers.How much is double your growth worth to you?How much is double your profit worth to you?Actually figure it out.Like calculate that number in your head if you knew beyond any doubt that it would happen, which obviously you can't because all business involves risk.Most people don't do anything.Your results will vary.But if you did, what would that be worth to you?If all this did was give you the skills to bring in customers automatically without needing to pay for ads, without needing to persuade people to listen to you or to buy from you, or if all it did wasgive you a stream of leads and customers that already know who you are and already want what you're selling and are primed and ready to buy from you, what would that be worth to you?
Or if all it did was finally give you the answers that you're looking for of why am I stuck?What should I do next?Or what do I need to do?Or how do I make progress?$10,000, 20,000, 50,000.I think there's an argument.I'm obviously not going to charge you 50,000.I'm not going to charge you 20,000.And I'm not even going to charge you 10,000.For you guys only, for those of you here right now live, the whole set of filthy rich playbooks is yours for a grand total of
zero.It's free.Of course, it's free.This is my gift to all of you here who took the time to be here and the time out of your day to come and learn together because you guys said you wanted the instructions.There you go.Because you guys said you wanted the instructions.Remember, just just right now, that's why you said this.You said this is the thing you want most of all.You want the playbooks.You want the instructions on what to do.
The speaker shifts from the free playbooks to the need for hands-on help implementing them. He introduces the accelerator, explains the personalized roadmap, and invites serious applicants to apply before the deadline.
And so we have something else for you as well.
This is the full instruction manual for how to start, fly, operate, and maintain a Bell505 Jet Ranger X helicopter.How many of you are pilots now?
Who's a pilot now?
So, is it that you actually did want the instructions or do you want someone who's the co-pilot in the cockpit so that if anything goes wrong, I can take over the helicopter.You tell me because I'm going to give you these either way.Okay?These are yours.You will get them at the end of the event.No matter what you take it, happy to give it to you as a thank you for being here live.We'll drop the links at the end.But let me tell you that as a pilot, I can tell you there's a big difference between reading the instructions and actually flying the thing.And if I tried to do that without the instructor next to me, well, that would not have ended well.And that is the difference between knowing how to do it, knowing how to do something, and actually being able to do it.
And building a personal brand that actually brings customers into your business is exactly the same.I've just given you the instructions, but imagine tomorrow morning you sit down to actually put all of this into practice.Where do you start?What should you sell?Who should you target?Is your niche too broad?Is your offer any good?What content should you make?Is your positioning right?You make a video.It gets 300 views.Now what?Was the hook Was the idea wrong?Was it your delivery?Is your niche wrong?Do you need to keep going?Do you need to change something?How are you supposed to know?And that is the problem because if you make the wrong decision, you might spend the next 3 months going in completely the wrong direction without even realizing it.And that is what what I want to help you avoid.
Because what if instead instead of having to figure all of this out on your own, you had someone sitting next to you who'd already done it.Someone who could look at your business, your niche, your content, and your offers, and tell you exactly what you should be doing next.Someone who could tell you when you're doing something right and when you're doing something wrong and exactly what you need to change.So instead of spending six months guessing and making mistakes and hoping for the best, you could actually make progress with confidence.Would that be helpful?Let me know in the chat.Type yes if that would be helpful.Would you rather figure out everything by yourself or would you rather have someone who's already done it helping you every step of the way?Well, you're in luck.Right at the beginning of this event, I told you that every single day, I get dozens upon dozens upon dozens of messages from people asking me the same thing.
Sam, can you mentor me?Can you coach me?Can you help me with my business?Can I pay you to teach me?Can I work with you somehow?And my answer has always been no.It's always been no.I've never offered coaching.I've never offered mentorship.I've never had a program where people could just work with me because I'm just too busy.I physically do not have the time.But that's about to change because for the next three months, I am downing tools on my businesses so I can work on yours.And I'm also bringing my entire team with me.I've told my managing my managing director who has been the strategist for some of the biggest entrepreneurs in the world, including people you've seen on Shark Tank and Dragon's Den.I've told him to down tools on my businesses and work on yours instead.
I've told my head of content, who's built social media presences for nine figure entrepreneurs and billionaires to do the same.You're going to have the best brains in the business working on your businesses instead of mine.and we're going to help you build the social hacking system into your business over three months.Because yes, I've given you the system for free.I've shown you how social hacking works.I've proven that it works.I'm giving you the playbooks so you know exactly what to do and you can go ahead and do this all yourself if you want to.You can take that knowledge away and you can do your best to put it into practice.That is my gift to you.But whilst the system is simple, the work is very hard.It takes a lot of time and a lot of effort and a lot of pain and frustration to get it right.
But I'm giving you the chance to skip all of that.Position, where we turn you into the obvious choice for your ideal customers so that when someone needs what you're selling, they don't think of your competitors, they think of you.Attract, where we help you build a content system that gets you discovered by the right people and makes them trust you and gets them coming to you instead of you having to chase them.Monetize, where we help you build the offers and the funnels and the sales system that turn all of that attention into actual paying customers so that you're not just getting views and followers, you're making money.And multiply, where we help you turn those customers into raving fans who buy from you again and again and stay with you longer and bring even more customers into your business.Instead of having to figure that all out on your own and figure out how to implement those things and figure out how to achieve those results, instead of all of that, you can have me and my team helping
you implement every one of those stages.The end goal is that in three months time, you will have a powerful personal brand that is already attracting customers and bringing them directly into your business.Imagine having a personal brand that makes you the obvious choice in your niche, where your ideal customers see your content and they think, "Oh my god, holy this is exactly who I've been looking for."Imagine waking up in the morning and opening your phone and seeing messages from people asking how they can work with you.People who already know who you are, they already trust you and they already want what you're selling.And you've got the offers, the funnels, and the sales systems in place to turn all of that attention into actual paying customers.And when those customers buy from you, you know how to keep them coming back and buying more and bringing their friends with them.
Think about what that could do for your business.Instead of constantly wondering where your next customer is coming from, you have a system designed to bring those customers to you.Because that is what I want to help you build.And obviously, every single one of you watching this is in a different position.Some of you already have successful businesses.You know what you're selling.You've got customers.because you're making money, but your personal brand is basically non-existent.You're not getting leads from social media.Your content isn't working, and you know, you're leaving a ton of money on the table.Others might already have a great audience, thousands of followers, loads of people watching your content, but you're struggling to actually turn any of that attention into money.And some of you are starting from zero, and you haven't even figured out exactly what you want to sell yet.
So, obviously, it would make absolutely no sense for me to give every single one of you the exact same plan and tell you to do the same things.Because even though you all need all four stages of social hacking, the things that are holding you back, they're going to be completely different.And this is why one of the very first things we're going to do when you join the accelerator is look at your business.We're going to look at where you are now and where you want to get to.What's working?What's not work?What's not not working?And exactly what's stopping you from growing.Then we're going to build you your very own personalized road map, a step-by-step plan for your business based on the four stages of social hacking, showing you exactly what you need to work on, what you need to build,
and what order you need to do it in.So, if you've already got an amazing product and a great sales process, we're not going to waste your time teaching you how to come up with a product.We're going to focus on building your brand and getting more of the right people to discover you.And if you've already getting loads of attention, but hardly anybody's buying, then we're going to figure out why.We're going to look at your offers and your funnels and your sales process and fix the parts that aren't working.Whatever your situation, the goal is the same.We're going to take the things you're already doing well and make them even better and then help you build the parts that are missing.So, instead of spending the next three months guessing what you should be doing, you're going to have a clear plan.
You'll know what to focus on and what to do next.And you'll have people helping you every step of the way.Now, of course, we're not going to let just anybody join the program, okay?I'm going to be very particular about who we choose.I want people who are ambitious.People who are serious about making something of themselves.People who are sick of sitting around thinking about what they could achieve and are actually prepared to do something about it.People who are willing to work hard and take advice and make mistakes and learn from those mistakes and put in the effort that most people aren't prepared to put in.I want people who are prepared to invest in themselves and their future.So, if you're sat there thinking, "Oh my god, this is exactly what I need.This is what I've been looking for.I really want this."
Then I want you to apply.Go to start.Stuffle.com.The link is being put in the chat now and it's on screen.We're going to ask you a few questions.It'll take you less than five minutes.And if you're a good fit, we're going to get you on a call with someone from my team.We're going to audit where you are on your business journey and see how social hacking can help you achieve your specific goals.Worst case, it won't be a fit and we will tell you, but at least you will have had an audit of where you are and you'll know some of the next steps you need to implement to be successful.Best case, we'll determine that you are someone we can work with to help you build a phenomenal personal brand and build you a system that gets you more customers than you can possibly handle.
And we will invite you to join the program.But I want to be clear, applications close on Sunday night at midnight UK time, which is 7:00 p.m.Eastern time.Okay?We're not hanging around here.This is the only time I'm opening up this opportunity before I go back to focusing on my businesses.After those three months, my focus will be on building Subspot into a billion-dollar software company.That is my ambition, and I can't give that my full attention whilst I'm also working this closely with you.So, if you're a business owner, a money maker, or an entrepreneur who's serious about getting results, let's do this together.Having said that, if you don't have a business, but you seriously want to do this, and you're ready to start that journey and invest in your future, then do apply anyway because if you're if you're that determined, you
may well be what we're looking for.And if you have doubts, if you don't know if you're the right fit, apply anyway.We'll help you figure it out.
He closes by arguing that success comes from building on proven ideas rather than starting from zero. The transcript then transitions into the VIP after-show Q&A, beginning with a question about affiliate-style customer acquisition.
And to anyone here that thinks success is about getting lucky, you still think you need to get lucky.You still think there's an element of chance here that you might do all the things right, you might do the work, you might take the leak when somehow you might still not be successful.There's an expression I love which is from Isaac Newton which is if I have seen further, it is by standing on the shoulders of giants.And what it means is that all modern ideas and success builds upon the work done by other people.There's no such thing really as a really original idea anymore.Everything is based on the work that someone else has already done.mistake I see so many people make is they think ah I need an original business idea I need to come up with an original content plan I need an original this I need an original that I need to
come up with something amazing you don't we are taught in schools don't copy it's a really bad idea don't copy you shouldn't be copying you should come up with everything by yourself that is the worst advice you haveever received you should copy everything but you should copy it and then ask why does this work how does this work if I change this will it still work it be Imagine for a second there's two aliens andI say to them, "Right, I want you to each bake me a cake."They've never seen a cake before.They don't know what it is.They don't know what the ingredients are.They have no idea.And one of the aliens has a cookbook that has the exact steps and instructions on how to build a bake a cake.And the other alien, I just say, "Hey, make it up."
Which one of them is going to give me a cake?Obviously, the one with the instructions is going to give me the cake because it's following a proven recipe, proven formula.There is a formula on how to do everything that is worth doing.There is a formula on how to pick a winning business idea and a winning product.By and large, it's taking a product that's already selling, that's already making money for someone else and then doing the same thing and just improving or changing one little bit about it and applying your personality to it andyour branding to it.Just changing one thing about it that makes it unique or different.When I started out played, that was not an original idea.Someone else was already doing it and I just thought I could do it better.There were things that annoy annoyed me about it and I just wanted to do them better.
just applying my personality to it was enough to build me a business that did 50 million.The reason I've been able to grow in my social account so quickly to more than a million combined followers is because I do the same thing.I see a winning hook or a winning idea or a winning format and I think right, I'm going to take that format and I'm going to spin it.Let's apply it to my niche.Let's apply it to my story.Let's take the same hook and put it in front of a different video.Did that work?If it doesn't work, why didn't it work?Maybe it's because of this.Let me try it again, but I'll change this.I'm never starting from zero.I'm always starting from someone else's success and I'm building on it.That is what every single s every single successful person does is every single one.
They start on existing success and they build on it.The idea that you should be starting from zero and coming up with something that no one else has come up with before is just wrong.Now, that's not the same thing as saying, "Hey, just go blindly copy everything and that's going to make you rich."No.But let that be your starting point and start from the level someone else has already achieved.Don't start from nothing.That is how you guarantee to win.You win by standing on the shoulders of giants.That is how we remove luck.Now, thank you so much to everyone that's joined us for the Filthy Root Summit.Your links for the playbooks are going to be dropped in the chat right now.Guys, if you could please drop them in the chat.This is a link to get your playbooks.For those of you that are VIPs, your stream will continue.
We're going to do the VIP after show.Playbooks.Guys, are we going to drop the links in the chat, please?
Waiting for my team to drop the links.I don't know if it's in there already.There's a lot of chat.Just keep spamming the links in there, guys.It's going to be there again.
Some people saying the links aren't working.If we can just make sure that uh those links are working, huh?You good?Okay, good.Just drop if we can just drop them in a few more times because there's so much chat I think people are missing.Guys, if you scroll up, you'll see the links.To everyone else, the for the all the guys on the free stream, thank you so much for watching.It's been epic.For those of you on the VIPs, we're going to continue guys.See you later.I was going to have a drink.
Okay.Hopefully you guys uh found that helpful.There's a lot to get through now.We have the more uh intimate part.I have my word a lot of questions here.Let me just refresh these.So, this is obviously going to be more informal.Uh you guys have submitted your questions.I hope there's a bunch of questions in here.They've been upvoted.I'm going to get through as many as I can and hopefully you guys will get some value from it.So, first question I have Darren from My Tablemate.Meal planning app with Tesco ordering.and I plan to pay food creators a share of each subscriber they refer.Is that a good way to cut cost of acquisition?What would you test first?Um yeah.So what you're basically proposing there is an affiliate program.Like there's only three ways to get customers.You can either reach out to people, you can create content, or you can run ads, or you can pay other people to do those things.
And essentially what you're proposing is