Transcript
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Introduces the Walmart marketplace business model and explains why selling familiar, in-demand products is simpler than building a brand from scratch. The speaker also outlines why Walmart has less competition than other platforms and sets up the first step: getting approved.
If you want to start selling on Walmart this year, this video has the whole process from start to finish.It covers getting approved, what gets people turned down, picking your first product, and getting it listed.I've been selling on Amazon and Walmart since 2018, and I spent the last few years helping students at Ecom Degree University open their own stores and learn from all the mistakes I've made since 2018 up until today.So, I'm going to try to make this as simple as possible for you guys.And by the end of this video, you should understand exactly how this business works, what you actually need to get started and what I would do if I was starting from zero today.
So, let me start by explaining how Walmart works.The business model is actually extremely simple, guys.We buy a product for one price and we sell that same product on Walmart for more.That's literally it.We're not trying to invent anything.We're not starting some revolutionary new product.We're not starting a closing brand.And we're not ordering some random product from China and hoping somebody wants to buy it.Instead, we sell products that people already know and already buy.I'm talking about products like Tide laundry detergent, Freze, Bounty Paper Towels, Nike, products that are probably inside of your house right now.And I actually like selling boring products because boring products are predictable.Think about it.Nobody needs to convince you what Tide is.You've probably been buying the same laundry detergent your entire life.Nobody needs to run an advertisement explaining to you why you need paper towels.
You know that you already need them.And you probably have your favorite brand that you're buying the paper towels from already.So instead of trying to convince somebody to buy something new, we're simply selling them something that they're already buying.And Walmart already has all of the customers.And that's the biggest part that I want you to understand.If you start your own website, your own brand tomorrow, now you've got to figure out how to get people there.You need marketing, you need advertising, and you need to build trust because you're selling a product that no one's ever seen before, or you're selling on a website that no one's ever been on before.You have to convince people to buy from you.With Walmart, people are already there shopping.So, your job becomes very simple.What are people already buying and where can I buy those products for less than they're selling for on Walmart?
And that right there, that sentence right there, that question is literally the whole business.And one of the biggest reasons I like Walmart right now is because compared to Amazon, Shopify, Tik Tok, all the other e-commerce platforms, there are still far fewer sellers competing on a lot of these products.Amazon has been around forever.Everybody knows about selling on Amazon.A lot of people right now are jumping on the Tik Tok wave.And Shopify is also a platform that everybody already knows about.The Walmart marketplace is much newer and nobody is focused on it.So, you can find products where there simply aren't as many sellers competing against you.And again, you don't need to ship products from China.You don't need to build your own brand.You don't need to come up with some million-doll idea.You are selling products that people already know, like, and trust, and that people are already buying.
That's the business.Now that you know what the business model is, let's get into the first step you should take, which is to get approved by Walmart as a new seller
Walks through the Walmart seller application, including forming a real business, what experience to mention, and how to handle rejections. The speaker emphasizes that approval is usually about correct paperwork and persistence, not having a huge business history.
because they don't just let anybody sell on there.So, here's the criteria you need to meet and the steps that you need to take.Everybody has to fill out an application to sell on Walmart.com.And this is probably the only part of the business that scares people more than it needs to.So, let me simplify it for you.The first thing you need is a real business.So, what do I mean by that?For most of you, that means setting up an LLC.And guys, don't let those three letters scare you.Setting up an LLC is not nearly as complicated as it sounds.Depending on the state that you live in, you're usually talking about a relatively small state filing fee.And you can just go to the Secretary of State website for whatever your state is.So, for example, I live in Florida.So, I would just Google Secretary of State Florida.
And on that website, you can go and create a company, register the company, and now you have a legal business.In Florida, I'm pretty sure it costs anywhere between $100 to $200.And boom, now I'm ready to apply to become a Walmart seller.And my team actually helps our students with this because we don't want something this simple stopping somebody from getting started.Now, the next thing Walmart is going to ask you about is your experience selling products.And this is where I think a lot of people get confused.You'll see Walmart ask about previous marketplace or e-commerce experience and people immediately think, "Well, I've never built some huge online store before, so I can't sell on Walmart."And that's just simply not true at all.All Walmart is doing is they're trying to make sure that real people and real businesses are coming onto their platform.
So, if you've ever sold online before, let them know that.If you've ever sold products in retail, let them know that.If you've ever had a small business before, let them know that.And even if you've sold something in your childhood, let them know that.Again, this is just a filter because they don't want scammers on their marketplace.And if you've sold on another marketplace before, whether that's Etsy, Shopify, Amazon, doesn't matter.Even if you weren't successful, use that part of the application to explain whatever experience you actually have right there.You don't need to convince them that you're Jeff Bezos.And we've even had students get approved who were basically starting from scratch.Now, obviously, I can't promise that Walmart is going to approve every person who applies.Walmart is the one that makes that decision and it doesn't cost anything to apply either.
But what I will tell you is we are very close with Walmart seller division and our mentees, our students have access to a special application link that we give them when they're working with us.So, we've gotten very good at helping people through this process, making sure their application is filled out correctly so that they can get approved.And another thing that's important, if you apply and get rejected, don't assume that the game is over.You can simply apply again and it costs nothing to apply for a Walmart seller account.Usually, people get denied because they just filled out the application wrong.So, fix whatever was wrong.Give Walmart some more information.Keep trying until you get approved.We actually had one student get stuck for around 30 days.She had sent Walmart her EIN, which is just the number that they give you once you get an LLC.
And she sent her paperwork as well, her business paperwork, her LLC documents, and she got denied.And she didn't really know why.And it ended up being just one document.She needed a business license from the state where her company was registered.And when I say business license, I'm talking about the LLC.she had got an LLC for a state that she didn't live in and that was it.So, she fixed that part and she got it, sent it over and within a couple days she was approved.So, that's why I tell you guys, don't make this harder in your head than it actually is.Sometimes you're literally one document away from getting approved.And worst case scenario, here's the other good news.for whatever reason that Walmart doesn't approve you right away.Everything that I'm teaching you in this video is also applicable to the Amazon marketplace, which is the first marketplace where I made my first six figures.
The business model is exactly the same.You find name products for less and then you sell them for more.So, you're learning a real skill here in this video that can be applied to the Amazon and the Walmart marketplace.Now, if getting approved is the part you're worried about, that's also one of the things that we help our students with.So, if you want to increase your chances for an approval, I'll tell you how you can get our help in just a second.Now, everything we've covered so far and everything we're about to cover is hard to work out on your own.And that's why I run a free workshop every week where I go through this whole process live and you can ask me questions while I do it.So, if you want to attend that next workshop, just click the first link in the description to grab your spot.
And now, let's get back to the video.Once Walmart says yes, the whole thing comes down to what you choose to sell.
Explains how to identify products that can be bought cheaply and resold for a profit on Walmart. Covers sourcing methods, using Google Maps and wholesalers, and checking the numbers before buying.
Because picking the wrong product is what makes most people fail.Now, this is probably the most important skill in this entire business, finding products.Because think about this.If you knew that you could buy something for $10 and people were already buying that same product on a Walmart for $30, would you want to buy it?Probably.And that's essentially what we're looking for.Now, there are a bunch of ways to find products.You can find them online.You can go to physical stores.You can work with wholesalers.You can work with distributors.You can even open wholesale accounts directly with brands like Tide, Fiji, Sony, Logitech, etc.But if you're brand new, one of my favorite ways to start is literally just using Google.Pull up Google Maps, type in distributors near me, wholesalers near me, or liquidation stores near me, and you can get even more specific, such as typing in electronics distributor, grocery distributor, beauty wholesaler.
And I bet you that you'll be surprised by what's around you, what's in your backyard.There might be 10, 20, 30 of these businesses close to where you live that have access to wholesale name brand products that you've probably driven past a 100 times.Now, here's the important part.We aren't guessing whether something will sell.We look at the numbers first, and I want to simplify what numbers actually matter.So, number one, how much can I buy the product for?Number two, how much is that same product already selling for on walmart.com?And number three, after Walmart takes its fees, because they do have fees for selling on their platform, how much money am I left with?In other words, how much actual profit am I making?And that's really it.Walmart does not charge you some big monthly fee just to have a seller account.
They only get paid when you make a sale.And depending on what you're selling, Walmart normally takes a percentage of that sale.For most categories, you're going to see something somewhere in roughly that 6% to 15% range.So, let's make up a really simple example.Let's say I find a product for $10 and that same product is selling on Walmart.com for $30.Let's say after Walmart selling fee, so after I make a sale on Walmart.com and after whatever it cost me to get that product to the customer, so shipping fee, I'm left with $8 in profit.That's what I care about.I spent $10.I got my $10 back plus another $8.So, I made $8 profit.Now, obviously, every product is different, but you don't have to sit there doing complicated math yourself either.There are AI tools that we use that calculate all of this for you.
You simply put in what you're paying for the product and it'll tell you whether the deal makes sense.It autocalculates Walmart's fees.It autocalculates the shipping fees.And that's why I describe product research like a treasure hunt.You might look at one product and maybe it doesn't make sense to buy it.Then you might look at a second product and that one product could replace your 9 toive income.We actually had one of our coaches do this with a internet router.He was inside of Walmart, like the actual physical store going through the clearance aisle and he saw a router sitting on the clearance aisle for $97.He checked online on walmart.com and that exact router was selling for around $255.So what do you think he did?He bought it.He listed it and that thing sold before he even got home.Why?Because there are 500 million people shopping on Walmart's website every single month.
So let me ask you this.What would you do?I had to go buy every single router I could find.And uh that's exactly what he did.So, he started going to every single Walmart in his local area looking for that same router because now he already knows the numbers work and that's the business.And again, you don't have to go into physical locations to find products.A lot of the people that I've helped do everything online, but hey, if you find a product in a store near you and you're making a $100 plus profit per unit, I wouldn't mind putting in some sweat equityand driving to a couple stores.I don't know about you.
Shows how to list an existing product on Walmart and choose between seller-fulfilled shipping and Walmart Fulfillment Services. The speaker compares the two options and explains why WFS is more passive.
Now that you got the right product for the right price, here's how to actually list it on walmart.com and get your first sale.
Now, this part is actually easier than most people think.So, let's say, for example, you're selling Tide laundry detergent.You're not necessarily sitting there creating a brand new Tide product page.Tide already exists on walmart.com.All you're doing is you're basically telling Walmart, "Hey, I have this exact product available, too."So, you find the product, match your inventory to the correct product, tell Walmart how many you have, tell them what you're selling it for, and then choose how you're going to get it to the customer.And that last part is really important because there are basically two ways to do it.The first way is called seller fulfilled.And that may sound complicated, but all that means is that you're telling Walmart that you're going to ship the product to the customer.And because you're putting in more sweat equity, Walmart is going to take less in fees.
So, for example, if someone orders that product on walmart.com, you're going to get an email notification and it's going to tell you, "Hey, so and so just ordered this product.Ship it to them."It's going to have their address.You're going to go to the post office, drop it off, pay for the shipping.You're going to ship it to the customer, and then you get paid.And again, Walmart is still going to take their cut, but it's going to be way less than they would charge you if you picked the other fulfillment method, which is Walmart fulfillment services.So again, you have seller fulfilled, SF, and then you have WFS, Walmart fulfillment services.So what is WFS?WFS or Walmart fulfillment services is when you tell Walmart, "Hey, I want you to do all the work for me.I don't want to see the product.
I don't want to touch the product.I don't want to do anything.All I want to do is my product research."whether you're doing it online or in physical stores.And then once you find the product, you have that product shipped directly to Walmart's warehouse, whether you're shipping it or your supplier is shipping it.And Walmart will provide you the address.And then every time someone orders that product on Walmart.com, guess what?Walmart already has it.So, they pack it up for you and they ship it directly to your customer.You never touch the product.You never ship it.And because Walmart is doing all of the work, they will take a much higher fee.But this is the popular business model that my students choose because it's the way more passive business model.And for someone like me that's traveling all the time, I recommend this one because obviously if I'm in Europe and I get 10 orders, I'm not going to be able to ship it, right?
But because my inventory is stored in Walmart's warehouse, I can be out of the country, get orders, and I'm confident that my customers are still going to get their stuff because Walmart is handling all the fulfillment for me.and then I get paid still while traveling and not having to deal with the actual fulfillment part of the business.
Lays out a simple first-month plan, from setting up the account to finding products and making the first sale. The speaker closes with mindset advice, startup budget guidance, and encouragement to repeat the process and scale gradually.
So, now that you got approved, you found your product, and you got it listed, here's what to expect in the first 30 days as a new Walmart seller.And guys, I want to talk about this because this is where people make the business way harder than it needs to be.They try to learn everything before they start.Don't do that.You don't need to know everything.You just need to know what to do next.There's a quote that I tweeted that went very viral.And what it said was, "There's someone in the world that's a 100 times dumber than you, that's a 100 times richer than you just because they have bigger nuts and they don't overanalyze every single little decision.And instead, they put one foot in front of the other and they commit first and figure out the rest later."And I'm very bullish on that statement because every single success that I've had in my life has come from me figuring things out as I go.
There will never be a perfect time in your life where you feel like you have everything figured out to start this business, right?You learn as you go.So the key to success in business, whether you sell on Walmart or you don't, is to get just enough information to take step one.And then once you take step one, you get just enough information to take step two.But you don't wait to get everything.You don't need to know everything from A to Z to accomplish step A.Okay?So, I highly encourage you to not treat this like a movie where you just watch it, leave, and go on with your life, but treat this like an actual educational video where you're actually going to watch it, learn,and then implement what you just learned in this video.Because knowledge is not power.I know people like to throw that quote around, but applied knowledge is where the true power is.
So, your job is simple.your first week as a new Walmart seller.Get your LLC, apply for a Walmart seller account, start learning how the platform works.Once you create your Walmart seller account, Walmart has a lot of training in there that's free on exactly how to navigate the Walmart Seller Central, which is what you're going to be using to list the product, etc.Don't worry about trying to make $10,000 in week one.Get your account set up and then immediately start looking for products.You can use the Google Maps method where you just go on Google Maps, find wholesalers, find distributors near you.Or you can go on websites like wholesale central.com and find distributors online, find wholesalers online.Or you can go directly to a brand website if you have a particular brand in mind.I would recommend the smaller ones because they'll approve you faster and you can see if they have a wholesale application on their website.
A lot of these brands, if you scroll all the way down to the bottom of the website, the footer, they'll actually have a wholesale link where if you click on it, you can apply to for a wholesale accountor you can just simply go to their contact us.And usually they have vendor inquiry or they have wholesale application in the contact us section where you can apply to create a wholesale account directly with the brand.After that, by week three, the goal is to start getting your first product listed.And this is where things start to get fun because I'll never forget getting my first online sale.I remember I was working at LA Fitness at the front desk and just like every other day at LA Fitness, I would be on my phone watching YouTube videos because I hated my life at the time cuz I
was getting paid like $7 an hour.And this was after I quit my Amazon warehouse job.And I remember one day I was watching a YouTube video and in the middle of the YouTube video, I got a notification that I had just made a sale.And right then and there, I was like, "Wow, I just got paid what it would have took me 2 hours to make at this job."And I wasn't doing anything.I literally was chilling watching a YouTube video and I got paid and then another sale came in and then another sale came in and uh I remember I got my last paycheck from that LA Fitness job which waslike $200, nothing crazy and I immediately quit because I understood I had proof of concept now and I just had to go all in on this business and I haven't looked back since, guys.
That was back in 2018.I haven't worked a 9 to5 since then.Now week four, after you've made your first sale, you just start repeating what worked.If that product sold, can you buy more of it?Did one wholesaler have really good inventory?Go back, buy more, double down on what worked.Did one type of product work better than the other?Double down on the one that was more profitable or look for more products like it.Like I said earlier, and what I want you guys to really understand, this business doesn't need to be complicated.You find a product, you check the numbers.I recommend the scanprofit tool.That's candprofit.com to grab the AI tool to see how profitable a product is.So, you find a product, you check it with Scam Profit or any tool, you buy it, you list it, you do it again, and that's it.
Now, can you do this while working a 9 to-5?Yes, absolutely.We've had plenty of people that came to us while they're working 50 60hour weeks.Gilbert comes to mind who was an electrician in LA and while they're working these long hours, they were able to still start this on the side.And Gilbert, for example, was working 50 60 hours a week as an electrician and making $10,000 a month on the side with his Amazon and Walmart business.And in fact, I actually recommend to keep your job while you're starting this because that's giving you the money to invest into products, which you don't need a lot of money.I literally started with less than $500.But that's giving you cash flow to invest into these products to then multiply your income.Because you don't get rich from saving money, guys.I'm sorry.They lied to you.
You do not get rich from subtraction.You get rich from addition and multiplication.You need to learn how to take your money and stack it or multiply it.And this business where you're buying products that are going to give you a return on your capital, a return on your investment is actually how you get ahead in life.You cannot win the game of life just playing defense.You have to someday, one day, hopefully today, play offense if you want to get ahead.And I know I'm going to get this question in the comments section.So, let me just address it here.How much money do you actually need to start this business?And here's how I think about it.You do not need $20,000 or $30,000 or even $10,000 to learn this business.I've always told people, you can start doing this with a few hundred.
Like I said earlier, I started with less than 500 bucks.Now, could you grow faster with more money?Of course, because that allows you to buy more inventory.Now, can you tap into credit cards, credit lines, loans, and do the same thing without your own money and use other people's money?Yes.But I would much rather see somebody start small, buy a few products, learn the process, sell them, make profit, and then reinvest the money that they're making.If you start with 200, you turn that to 400, then you reinvest to 400, turn that to 800, that's way better than sitting on the sidelines for six months because they think that they need 20,000 before they caneven begin.Start where you are.Learn the skill, then scale it.You have to start somewhere.I started with 500 bucks and today I have way more than 500 bucks.
Okay?So, just start where you are.Don't overthink it.Once your first product is listed, everything after it is the same steps over and over and over again.You find a product, you check the numbers, you buy it, you list it.And once you go through the process a couple times and have a handful of listings up, that's when it starts to feel like a real business.You'll be getting sales while you're sleeping.I remember my mentor once told me, he said, "Will, if you don't figure out a way to make money in your sleep, you will work for the rest of your life."And at the time, I thought he was crazy.I didn't know what he was talking about, but now I fully understand.And that's really what I want you guys to understand as well.Don't overthink this.This is not rocket science.
You do not have to invent anything.You don't need some crazy marketing skill.You're simply finding products that people already buy and you're getting them for less.And you're selling them on a platform where millions of people are already shopping, which is why you don't have to do any advertising, which is why you don't have to post content, which is why you don't even needa website.That's the business.But if you want more help and you'd rather have me walk you through it live instead of working on it on your own, my free workshop is the first link in the description down below.And that's it for this video.I'll see you in the next one.If you enjoyed it, please give me a like, leave a comment down below if you have a question.I try to get back to everyone in the comments.
I will see you guys in the next video.Peace.