Transcript
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The speaker introduces the lesson with a motivating example about selling property through better English. They outline the main topics covered in the lesson.
Hello everyone and welcome.Let me ask you a quick question.What if you could sell a $200,000 property just by speaking better English?Many real estate agents lose clients not because the property is bad, but because they cannot explain the property clearly in English.Imagine a client asks you, "Why should I buy this house?"and you confidently say this property is located in a prime area close to schools and shopping centers.It has a modern kitchen, a spacious living room, and it is a great investment opportunity.That sounds professional, right?In today's lesson, you will learn useful English for real estate sales and marketing.In this lesson, you will learn important real estate vocabulary, sales phrases used with clients, how to describe property in English, a real conversation between an agent and a client.So, let's get started.
Key real estate terms are explained, including property, listing, client, mortgage, investment, negotiation, and commission. The section ends with a repetition exercise.
Real estate vocabulary.First, let's learn some important vocabulary.Property.A property means a house, apartment, land, or building.Example, this property is located in a quiet neighborhood.Listing.A listing is a property that is available for sale or rent.Example, we have a new listing in the city center.Client.A client is a person who wants to buy or rent a property.Example, my client is looking for a two-bedroom apartment.Mortgage.A mortgage is a loan used to buy a house.Example, many buyers use a mortgage to purchase a home.Investment.An investment property is a property purchased to make money.Example, this apartment is a great investment opportunity.Negotiation.Negotiation means discussing the price until both sides agree.Example, we are negotiating the price with the buyer.Commission.A commission is the money a real estate agent earns after selling a property.Example, the agent receives a commission from the sale.
Now repeat these words after me.Property, listing, client, mortgage, investment, negotiation, commission.Great.
The lesson teaches practical phrases for describing properties and speaking with clients. It includes explanations and repetition practice for common sales expressions.
Now, let's learn some useful phrases used when speaking with clients.This property is located in a prime area.Prime area means a very good location.The house has three bedrooms and two bathrooms.Agents often describe the number of rooms.This property has a beautiful view.Views are an important selling point.Would you like to schedule a viewing?A viewing means visiting the property.This is a great investment opportunity.This phrase attracts buyers.The price is negotiable.This means the price can change.Now repeat these sentences.This property is located in a prime area.Would you like to schedule a viewing?This is a great investment opportunity.Excellent.
This section focuses on persuasive real estate vocabulary such as spacious, modern, luxury, and affordable. It then shows how to use these words in a sample property description.
Real estate marketing language.Good real estate agents use strong descriptive words.These words help sell the property faster.Here are some useful marketing words.Spacious, very big and comfortable.Modern.New and stylish.Luxury.Very high quality.Affordable.Not expensive.Convenient location.Easy to reach important places.Newly renovated.recently improved or repaired.Example property description.This is a spacious three-bedroom apartment located in a convenient area near schools and shopping centers.The apartment has a modern kitchen, a large living room, and a beautiful balcony.It is perfect for families or investors.
A full agent-client conversation demonstrates how to discuss needs, pricing, and viewings. The lesson finishes with speaking practice prompts and a brief recap.
Real estate conversation example.Let's look at a simple conversation.Hello.How can I help you today?Hi, I'm looking for a two-bedroom apartment.Great.Are you looking to buy or rent?I want to buy.I have a beautiful property in the city center.It has two bedrooms, a modern kitchen, and a spacious living room.That sounds interesting.What is the price?The price is $150,000, but it is negotiable.Can I see the apartment?Of course.Would you like to schedule a viewing tomorrow?Yes, that would be perfect.Great.I will arrange the viewing for you.Speaking practice.Now it's your turn.Imagine you are a real estate agent.Describe a house using these questions.Where is the property located?How many bedrooms does it have?Is it modern or luxury?What makes the property special?Example, this property is located in a quiet neighborhood.It has three bedrooms, a large living room, and a modern kitchen.
It is perfect for families.Practice speaking for 1 minute.Today, you learned real estate vocabulary, sales phrases, marketing language, and a real conversation with a client.These English skills will help you communicate better in real estate sales and marketing.Remember, the more you practice speaking, the more confident you will become.Thank you for watching this lesson.If you want more English lessons, business English and IELTS tips, please subscribe to our YouTube channel and support us.See you in the next lesson.