Transcript
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The speaker introduces the goal of making 30 reels in one day and explains why a strong workflow is necessary. He also sets up the mindset shift needed to approach content creation with enthusiasm.
the source in this video.Let's go.I see so many artists struggling to create content consistently, and I thought it's 2026 and it's time to level up.And that's why I'm going to show you how I create 30 reels in one day for an artist.And you might be thinking it's going to be rushed or unprofessional, but they get millions of views every single month for us.And I'm not going to sit here and tell you it's going to be easy because I've spent the last nine months dialing in a pre-production, a production, and a post-p production workflow so these shoots go smoothly every singletime.And that workflow right there is exactly what I'm going to break down in this video.There's a lot to cover and I'm going to do it in 10 minutes.Now, before I start, I want you to go through a mindset shift with me.
I need you to learn to love the process.Learn to love the creativity that comes along with creating content.get enthusiastic because that's literally the difference between these videos getting a millions of views and getting 500 views.
This chapter covers the first major preparation steps, including branding, rehearsing on camera, content strategy, props, and hiring the right videographer. It explains how to turn a small set of ideas into multiple reels through rebranding and song variation.
So that's why step one before anything is rehearse in the mirror.I mean that literally, but I also mean it in a deeper way.The message behind that is actually branding.Who do you want to come across as on camera?What do the performances in viral videos look like?What's your unique angle that you can add to this?And what should you wear?Because the worst thing you can do is look like you're faking it on shoot day.Because if you want to post 30 reels that don't just flop, they actually get millions of views.The motto is fail to prepare and you prepare to fail.Now, let's get to it.Step two is pre-production.What's included here is strategy, videographer, videographer, shot list, props, extras, locations, timing, and that's after we've gone through branding and the music focus for this entire shoot.As I said, there's a lot to cover.
First is content strategy, and this is the highest leverage point of the entire process.If you get this wrong, you can kiss results goodbye.When I think of ideas, I need three things on different monitors in front of me.The music, your branding document, and a viral video bank.But I don't just copy the ideas from the bank.I do a rebrand.I strip back the principles of my viral video to its bare bones.For this one, it would be normal situation, unexpected turn, he falls, and boom, music.If your song was about an ex-boyfriend or a heartbreak, I'd do this.Trying to break into an ex-boyfriend's house gets thrown out, hits the deck, and boom, music.I use this process to create only 15 ideas.And how do we get 30 reels out of 15 ideas?You record with two different songs.Assuming you have two songs and they're both a similar vibe, this makes the process way more efficient.
Now, once I'm done with the strategy, I will order the props and hire extras for the shoot depending on what I need to create these videos.
The speaker walks through finding a skilled videographer, checking their gear and portfolio, and making sure they understand short-form content. He also explains how training and location planning prevent wasted time on shoot day.
Next is the videographer.I have a network of talented videographers literally all around the world.And ladies and gentlemen, I'm proud to say I have the best videographer in the world in LA, Gary Gray.He got millions of views using our strategy and now he records content with all of our US-based artists.And if I don't have anyone, I'm a beast at finding one quick.Next is vetting the videographer.What camera does he have?What lens does he have?What equipment does he have?And know what you're looking for when you ask these questions.Look at their portfolio.Having experience with short form content is key in 2026.The biggest mistake you'll make is hiring a videographer that specializes in music videos.That doesn't automatically mean they're educated on marketing and short form content.Next is training the videographer.I send them a 15minute Loom video going through the ideas in depth.
Once they're clear on the ideas, we unlock a pre-production call with yourself and the videographer.Purpose of this isn't to learn the ideas.It's to know how we're going to get the best out of the shots.We'll also go through locations on this call so we can plan a route for the day of the shoot.This is so important because if on the day you want to go to a park over there, but it's on the other side of the city from your house, it's going to take too long.You're going to burn an hour and a half and you're not going to get all the video shot.So, if we're going for that run and gun style, we need to choose locations that are very close to each other or we can just hire out a sick studio for the entire shoot.Jesus, a lot to think about.
I'm glad I've done this before.
This section focuses on the production day itself and the signs that the shoot is going well or needs to be stopped. It emphasizes the artist's energy, team chemistry, and leadership as key factors in getting the content done.
Step three is production.30 pieces of content shot in a 6 to eight hour run and gun.As much as I try and make it easier, this part revolves around you as the artist.You are the mission driver.This is a project for you and your passion predicts the success of this entire day.Now, this part should flow smoothly considering preparation has been so intense.Here are four things to look out for and you can usually tell how this day is going to go in the first 45 minutes.First, get the timestamps of the song on your phone and hooked up to a speaker.If you're feeling lost, scrambled, or anything like that, call off the shoot.Let's do it tomorrow.If your videographer doesn't seem confident and you check the clips after the first couple of shots in their doodoo, call off the shoot.
Find another one.Now, this can happen when you get vetting or training wrong, but I've done this so many times that it rarely happens.Team chemistry is important as well.Learn how to make friends and lead the team.If your performance energy isn't there, pick it up ASAP.Who cares what people think?Just be cringe, man.Who you as the artist should know what the plan is, learn how to set pace and lead the team.This is literally one day out of your month and you have the whole month of content sorted.So, give it everything because we can handle everything else.And this part and the success of it, it really does come down to you as the artist.
The final chapter covers post-production, including editing details, review, and posting strategy. The speaker closes by stressing consistency and inviting viewers to book a call for personalized help.
Step four is postp production.What's included?Editing and posting.Pre-production and production matter the most for editing.If you had bad clips or bad strategies to work with, then the editor is not going to make the best videos.But the biggest lesson I've learned on editing, if you get those two things right, it's the subtle things that count.The transition timing, the lyric font and color, the color grading, the editing review is very important to catch on to these things.Me and my strategist have the vision and we know what we're looking for.We know the changes to make.And lastly, it's posting.Hashtags are inconsequential.description.Just say the first thing that comes to mind, whether it's funny, motivational, whatever.And because we batch recorded and batch edited, just make sure you don't miss a day.Look, in this music industry, there's a lot of promises and a lot of expectations that just don't get met.
So, if you're watching this and you have any more questions about how this can apply to your project, and you're wondering how we can personalize this process for you, in the description, you'll find a link to book acall with my fabulous team.And I hope to see you on the inside.base.