# How To Create 1 Week of Content in 1 Hour (Full Process) **Channel:** Eden **Source:** https://www.youtube.com/watch?v=lfn4NKz1KEo **Transcript page:** https://www.withtranscript.ai/video/lfn4NKz1KEo ## Chapters - 0:00 — Why Content Ideas Feel So Hard - 3:29 — Building a Research System in Eden - 10:31 — Reverse Engineering Viral Content Patterns - 17:23 — Combining Ideas, Story, and Planning - 24:04 — Turning the Workflow Into a Skill ## Transcript **[0:00]:** Welcome back to the Eden channel where we talk about social media growth, content creation, and just being a unique personal brand. Now, I've personally taught tens of thousands of creators how to write content, and the biggest problem that always comes up every single time is I don't know what to post. And it comes in waves. You can have this big burst of inspiration and write a bunch of posts, but then inevitably you will find yourself in a lull. You will find yourself having difficulty coming up with ideas or just not knowing what to write next or just second-guessing yourself. I do this all the time on every single topic that you choose to write about. And if you do that, it doesn't matter how much AI can help you come up with content ideas because you think they're all terrible even if they are really good. **[0:44]:** And so, the reason I'm making this video is because I was on a call with a content strategist who has a content agency, a very successful content agency, and has worked with previous content agencies who have handled dozens if not hundreds of clients. And what they used to do before AI and before Eden was just an extremely manual process. They would go to Instagram to research top-performing videos. They would manually break down why those videos did well into a Google Sheet. And then there was a bunch of other stuff, but the thing that shocked me is that they had a manual scriptwriting process and a manual review process, which is very important. So, we're talking dozens, hundreds of scripts every single week going out to all of these clients. And this content strategist that I talked to, that was her entire day, 16 hours of just reviewing scripts over and over again. **[1:32]:** And so, when I got on a call with her because she was interested in bringing her agency on to Eden, which led to us creating the agency plan if you are an agency, which makes client management so much easier for content clients and or marketing clients if you're building out their store or digital products or email marketing, which is also in Eden now. And she came to me and she said, "One script used to take 4 hours, and now 20 scripts take 4 hours. So, that's a massive improvement. You would think AI would just be able to pump these things out, but there is still a manual review process that has to come into play if you want it to be good. If you just let AI write all the scripts, I'm sure you can see the problem with that because if you've done that before, you understand that it just doesn't work. **[2:14]:** No matter how good AI gets, the writing can be impeccable, but it doesn't fit the other things that make content do well. So, the purpose of this video is to show you their new process for creating good scripts very quick for all platforms. It could be Instagram Reels, tweets, really anything. This can apply to all types of content. But, I want to show you how to create a week's worth of content in an hour. And of course, you'll still have to go through the review process and editing, but in terms of getting the ideas on the page and knowing that they're good ideas, that takes about an hour, maybe 2 hours once a week. And the other thing about this that I find funny is that the content agencies that are currently using AI to help with their process are going into ChatGPT and they're writing like, "Oh, what are my audience's pain points? **[2:59]:** Okay, let's create a script about that." It's not very informed and that's where Eden comes into play as well. And the last problem that we're going to solve here is just tool sprawl, right? Before Eden, everything was in a different place, a different tool. You had your research tool, you had your Notion, you had your Google Sheets, you had your writing apps, you had your scheduler for sending out posts, you had your email marketing tool, you had all of this other stuff that it just complicates it way too much because these people aren't building the tools for the creators. That's why I want to build Eden in this way. **[3:29]:** Okay, so there are six steps in this process. This is what you're going to do every single week when it's time to come up with content topics to post. And then I'm even going to give you a table where you can track all of your content ideas and it's going to be a template in the description, but I'm going to show you how to do it with AI as well because frankly, managing tables like this is just a lot easier with AI. So, the first step is creating a place to save inspiration. The second step is creating what I call a tribe of mentors, so you can essentially study your competitors and what they're posting and what's doing well. Step three is to find viral posts, and this can be done manually or with AI, but I'm going to argue for doing it manually. And then you're going to break down why the posts work. **[4:12]:** You're going to reverse-engineer all of them, put them inside of a table, so you can start to create a content bank that you can refer to with AI, so that it understands what works without actually looking at or copying the post, which is also a problem. And then, of course, from there you need to bring your own ideas, your own experience, your own story, because you're going to take the structure of what works based on the content bank that you create and put your own ideas, story, experience into those, so you're borrowing the shape, not the substance. And then, from all of that, we're going to create a content plan or a content calendar table that you can just open up every day, pick an idea, and start to write about it, or you can write them all in a batch. All right, so the first thing you're going to do is you're going to create a research folder. **[4:57]:** This is where you're going to save top-performing posts or inspiration. You can save them via the Chrome extension, so when you're scrolling on social media, you can just hit save on the Chrome extension, and it saves it to the right board inside of Eden, or you can download the mobile app at eden.so/downloads. And so, when you're scrolling on Instagram, you can just hit the share button, share it to the Eden app, and then you select a board and enter it there. So, you can hit the new button up here, or in boards, you click plus, and then new folder, and then let's just name this research. And then, inside of the research folder, you're going to hit plus, new board, and then you're going to title these by specific topics that you write about or actually save inspiration about. These don't need to be the ones that you write about, but if they cross over, like if you talk about productivity, then it obviously makes sense to have a productivity board. **[5:49]:** So, we're going to put that productivity and I'm just going to save this one. I'm not going to do all I'm not going to create a bunch of boards. But, you can also create boards on the fly. So, when you're saving something, it usually gives you an option to create a new board. So, you can organize by topic and this just makes it really easy to create swipe files for different topics. And another thing this helps with is that when these are filled, so an example one, I have my YouTube swipe file right here, is that I can always reference this entire board with AI when I want good YouTube videos, right? I can ask uh Eden via Claude with the MCP or the chat to go and look up what's trending in a specific topic and no other app can do that. They can scrape posts from a specific person, but they don't know what's working in the entire market. **[6:38]:** And that's great, but they aren't necessarily all posts that you think are good and are worth emulating for your brand. So, having specific boards like this or your clients, if you're doing this for a client, gives the AI such better context. I mean, just imagine asking the AI about this board and what does well about this content. That alone puts you miles ahead of people who are just using ChatGPT or Claude and saying, "Hey, what are my audience's pain points and write me a viral post?" Like, this is a billion times better. So, you have your boards based on topics here. And we're going to just talk about what to save to those in a second. But, the next thing I want you to do is go to the discover tab and then click on lists. And what a list is is essentially a list of creators and you can see all of their content in one place. **[7:27]:** And if you want to select these content pieces and organize them into a table, you can do that as well. But, this is just a good place to come and sit as well. You can open the publish tab and literally write your post here as you have inspiration open over here in the discover tab, creators tab, etc. And you can filter by top light, top viewed. It's just a great research method. And so what I want you to do is I want you to create a new list like this and just name it uh I don't know inspiration or competitors or something of that nature. And then you're going to open that list, you're going to hit add creators, and then you can search for what I call your tribe of mentors. And what these are is five to 10 creators who essentially represent the aspiration of your brand. **[8:17]:** So when I think about what I want my brand to be, I think the branding like black and white branding similar to Naval or Jack Butcher. I think short, pithy, kind of philosophical ideas, again similar to Naval, but other creators that I follow. And then I like the business philosophy of people like Alex Hormozi, Sahil Bloom, Justin Welsh. And so I just add all of these to the list. Add, add, add, and it starts to load in their content like so. And so if you ever want to just pull these people's top content, you can just ask the AI or Claude or Chat GPT connected to the Eden MCP, and it understands who's inside of your list and it can look through all of this content. Now if you don't if you're just starting out with this and you don't know what creators you want to I guess emulate or treat as an aspirational archetype for your brand, then what you're going to do is head **[9:08]:** to the chat feature, and the chat feature can search for creators and what they post about. So I could write a prompt like this. I write about productivity and the creator economy. So I write about X, Y, and Z, my topics. Look up the creators in those topics and maybe a few mid-size creators that are doing well and tell me who they are. That way we get a good mix of creators and I can hit enter on this and then it comes back and says, "Here's who's doing well in your two niches split by size so you can pick targets. It has productivity. So, Dickie Bush, I know him. Jay Klaus, yes. Raysu, I've seen him on YouTube. Mid-sized, Joey. Joey is actually partner of Eden, business partner. Uh that's cool. Rob Braiker, I know him. Ryan Dors, know him or Reean. Creator Economy, Nick Fowler, I actually don't know about him, so cool. **[9:57]:** Jay Klaus, Colin and Samir, Tom Callaway, I know him. He's a competitor. Eden is better than Sandcastle. Just kidding, I love Callaway. So, it it gives you a good choice here, and you can click on these to look at their profiles, but then I could honestly just say, "Add these all to my inspiration list." And then it will add the creators to the list. And now you have the list done. And so now you have your research portion set up. You have your research board, so you can save inspiration, preferably manually, as you're scrolling. And then you have your creator list that you can go and look at to see what your competitors are posting. **[10:31]:** Okay, so step three is to manually save posts to your research boards. And this needs to be an ongoing process. I'm talking daily. Most of the time it's daily. And two ways to do that inside of Eden are in the discover tab, where you can filter by topic or by platform, and the creators tab, where you can find a specific creator, let's say myself, and then you can filter by top liked, so you can just see top performing content outright. Before this, you would have to go to, let's say, uh YouTube and go to their channel, and then click the most popular, and then you don't get to save it anywhere, or you get to copy-paste links into something like a Google Sheet. And on other platforms like Substack or X or Instagram, in most cases, I know they have a feature for it now, but it's like impossible to actually find uh posts. **[11:21]:** And now, in the discover tab, I feel like something that is underrated is just this breakouts tab in general. And so, essentially, what this does is it adds filters so that it filters for creators who are mid-sized, not celebrities, right? Because celebrities, they just automatically get a lot of engagement. So, it's hard to tell whether or not their post is actually good or not, because they're always doing really well. But, for a mid-sized creator, you can see their top 1% content, their outlier score, which means it performed a certain times higher than their typical post. And you can even see smaller ones here, because a post doesn't need to have thousands upon thousands of likes to be considered a good post. Because for this person, 31x, that's 31 times their typical post, right? That's huge. If they were a larger account, and this were still an outlier, this would be thousands, tens of thousands of likes. **[12:16]:** So, what I'm saying is that if you want to get on a trend early, or find good ideas early, check this breakouts tab at least once a day. And then what you do in order to save it to your research board, is you just hit the plus button, and then you can add it to your library, which is just a place where you can dump anything, like ideas. And we just auto tag and categorize it, and it's easy to find with the AI when you need it for research. But, we're going to get we're going to hit save this post to a board, and then it already has my productivity board selected, because I recently created it. And then I can just hit save, but one extra step that I want you to do, is I want you to hit this note, and I want you to write down why you saved this specifically, right? **[13:00]:** Because then you can see that note on the boards. So, when you're saving from your phone or the Chrome extension, just add a note as to why you saved it. What did you like about it? Did you like the hook? Did you like the visual style? Did you like what? Or was it just a good idea? And then over time, you build these research boards with just like incredible context. And so, as I mentioned earlier, you can have Claude or ChatGPT do this via the Eden MCP, and you can ask in the Eden chat as well. But the problem is that it's not curated information. It's very good. It has its use cases. I actually use it all the time in Claude to just brainstorm potential topic ideas or title ideas based on what titles are doing well in the entire market. But when you create these manual research boards, it does give you a competitive edge because you're much more in control of the outcome and the AI is a lot more narrowed to the context that you're presenting it. **[13:56]:** So it only has so much to work with. So you're in more control. All right. So the next step, as mentioned, is to break down the posts that you have saved to your research board into their patterns. So like a content bank. So I'm inside of Claude code right now just to do it inside of here to show you something else that's cool. And the prompt that I wrote, and I'm going to give you all these prompts via links in the description inside of a table and you can duplicate them and I I I'll just make it easy on you. But I said, I want you to look inside my post swipe file board, reverse engineer all the posts, and put them into a breakdown table in my workspace that has the link format like contrarian take, list of mistakes, story then lesson, etc. The creator name, platform, outlier score, text hook, spoken hook, topic idea seed, and why I saved it. **[14:45]:** And I gave it my post swipe file board because I I didn't go through the same practice of creating the research board with all the different topics. So I gave it one that I already have. So it's honestly not going to have anything for the spoken hook because none of them are spoken. They're all like tweets and threads. So uh you can see here it did all of that. It's creating the table inside of Eden. But yeah, it searched my workspace items. It read all of the social posts and it's creating the table right here. So I'll show you that after. All right. So it said, I made the breakdown table with all 18 posts and put it on your post swipe files board. Oh, I didn't want it there. So, I should have been more direct and we can probably improve that, but there it is. **[15:30]:** And I actually want to show you something inside of Eden as well. But, yes, it found a bunch of stuff, found the cool stuff. Let's go back to Eden. And the thing that I find cool that we made very intentional inside of Eden is that in your library, when you save things to your workspace, I don't want you to worry about saving ideas or importing your Kindle highlights or X bookmarks or Substack saves or Instagram saves, which you can all do in settings, I want your library to just be a feed of inspiration. So, everything in your workspace goes inside of the library. But, when Claude or the chat creates something, what it does is it takes it out of the main library view and it puts it inside of this AI drafts uh tab with a notification. So, you can have Claude go crazy with creating documents in your workspace, but it's all filtered right here and your main library stays clean. **[16:22]:** So, here's the breakdown that it created and it did exactly as we wanted it to. It gave us the name, the link, format, creator, platform. And going further, the outlier score, text hook, spoken hook, topic idea seed, and why I saved it even though Oh, I did put notes on those. Okay, cool. But, this is the thing that content agencies and creators that really took this seriously used to do in Google Sheets manually. Manually. That's crazy. I can't even imagine doing that nowadays because this is one thing that AI is great at is just like knowledge work and taking vast amounts of information and organizing them and breaking them down into something like this that is actually useful. Now, the cool thing here is that we can turn this into a content plan or a content calendar and we can use this as a reference for AI whenever we want this data, right? **[17:18]:** Because this is a bit more data. This is like refined data rather than just the posts on the board. **[17:23]:** So, before we actually create the content plan or the content calendar, we need to understand where our ideas come from, right? The ideas that I love, my favorite ideas, my story, my experience, all of that stuff. And so, I think ideas that you write about online come from two different places. They come from the internal, which is your story, your experience, your thinking, your insights, and then the external, which are the favorite ideas that you love that may not be top-performing content on social media. So, from the books that you read, your Kindle highlights in your library, the X bookmarks from a niche account that you like, and other things like that, your favorite ideas, you know? And so, that's another part of the practice when saving manually. You have to shift from scrolling on Instagram or Twitter, doom scrolling, to researching or intentionally hunting for really good ideas. **[18:14]:** And the two that you save are validated ideas. So, posts that have performed well that you see as potentially aspirational for your brand, and you save those to your categorized research boards, and then your favorite ideas, which are just ideas that you really like, and you save those just to your library. Just dump them in your library because we auto tag, auto categorize, and auto embed them in meaning space so they can be found by the chat or by Claude or just by searching inside of the library so you never lose them. I want you to embrace the chaos so you don't have to get stuck just organizing things like crazy. That's why note-taking systems fail. And so, that solves the external is just saving your highlights, your imports, or your favorite ideas from social media into your library. But the other thing is creating evolving context documents for yourself. **[19:05]:** And that that's a mouthful, but what I mean is like a document that has your story and some of your experiences and some of your polarizing beliefs and your convictions and other things like that. So, what you can do is you can go to the chat again and then you can type a prompt. This is just a simple one. It can get more complex, but I recommend you have a conversation with it. So, super simple. I just said, "I want you to interview me to pull my story, key experiences, and polarizing beliefs out of me to create a brand context document that I can refine and add to over time." And so, if I hit send on this, it's just going to come up with questions to ask me. And so, it starts with essentially the story structure. What is my origin? So, what did I do or try to do before what I do now? **[19:49]:** And what was the exact moment you knew that old thing wasn't it? What was the shift? What's your obsession? And the early map, so who or what taught you how you now see the world, a book, person, so on and so forth. These are good questions just for base AI. And so, what I want you to do is answer these and just have a conversation. Ask it to ask you more questions and then it will create the brand document for you, the context document, and then you can organize that in your workspace however you want. Like I have a brand strategy folder here where you could just create a brand strategy board and add documents like that to it because then, once you have the content breakdown table that we just created and you have your own story inside of a context document and then you have your favorite ideas inside of your library, now you have three things to work with to come up with really, really good content ideas and the AI can **[20:43]:** search across all three of those things and merge them together into one. And and just tell me, just by thinking about that, that is so much better than just going into Claude or ChatGPT and asking it to write a viral post for your or asking about your audience's pain points and whatnot. And another thing is if you have clients you're doing this as a content agency or you want to do this as a job, right? You want to start a content agency and use Eden to manage your clients and write scripts for them to pass off to them, then you do it in an individual workspace on the agency tier of Eden. And so, each client has their own workspace, and then you essentially have research boards and brand boards for each client. So, you essentially give them a prompt to run and then give you the output of the prompt for their brand documents, and then you put it inside of your brand strategy board for them, and that makes it so **[21:34]:** much easier for you to create content for them. And so, now the last step, we have all of the context, we have everything in place, we have the inspiration, we have everything. Now, we need to create a content plan. And this is a template that I created that you can duplicate to your workspace with the link in the description if you want it as a starting point, but you can also just ask the AI to create this for you. However, I do not want it to actually like write the script that you're going to post straight up. I want you to go through like critical review steps with this. But essentially, what you're going to do is you're going to create a table, and you're going to have the idea, the day, day of the week that you're going to post it, the status, so is it posted, scheduled, **[22:18]:** drafting, so on. What format is it? So, a text post, thread, carousel, video, reel, whatever. What's the pattern? So, the viral pattern from the content bank that you're pulling from. What's the post that you're kind of emulating? What's the hook that you are going to write? This is your hook based on your idea. And then where is the draft of the script or the board that you're using? And then two checkboxes. Will it spread? And these should preferably both be checked, but if will it spread, will it spread has to be checked. So, will it spread? Is do you think this is something that's going to pick up? And this is a critical step because a lot of people don't like review their posts for that. And just thinking about that helps you write better posts. It's just a good step to go through. So, you can check yes or no, and then will it sell your offer? **[23:07]:** So, if you have a digital product or a custom AI inside of your Eden store, will it lead into that? Or like a lead magnet inside of your store as well, that leads into your email list that eventually upsells to a product or service. And we'll go over some of that in another video. But, one thing I like to do here is when you have a table like this, there is a specific property on Eden tables that allow you to connect a drafter board. So, when you click on this specific property, you can choose a document or image PDF, a board, anything else that you can put in Eden, or you can create a new one. So, when you're going through this for the week and it's like, "Okay, I need to draft this piece of content." Then I hit new document, and it just opens on the side, so I can start drafting the actual post, right? **[23:54]:** That is very useful, and I use that I use that with this video. When I was outlining the script for this video here inside of my Eden content ideas table, and then you just write the script. **[24:04]:** And so now, essentially what you can do is go into the chat and just tell it, "Hey, I want you to draft these posts based on my content plan." Because it has access to the borrowed structure, it has access to the hook, the pattern, all of that stuff. But, to end this video and just give you a way of going through this entire process yourself, I have another table here called weekly content prompts that just goes through everything we just went over, right? In in order. So, step 1 2 3 4 5 6 7 8 9 10, so on and so forth. So, finding outlier posts via a prompt, adding your own saves, which is no prompt, building the swipe file, running the pattern sweep, pulling your own ideas, planning the week, checking the plan, writing the drafts, reviewing the drafts, scheduling the week, because you can do that inside of Eden as well, like in Claude or the Eden chat, you can just tell it to add it to your schedule inside of Eden so the posts go out. **[25:00]:** And then if you want to do this for clients as well, like you want it to run through this entire process, what I would recommend doing, this is more of an advanced tip, is do all of this in a chat. Paste this prompt in and then go through the process and then do step two, step three, step four. Do all of the steps in one chat. And then at the end, what you're going to say is turn this into a skill. And then Claude or Eden is going to turn it into a skill that you can reuse over and over again for each client. And it may be worth saying with this turn it into a skill prompt, "Hey, I want to replicate this same exact process that we did in this entire chat for another client. So don't use my same ideas, just use the process and turn it into a skill." **[25:48]:** And then whenever you go to set up a new client, when you onboard them or get them as a client, you just run that skill. And then of course check everything and refine it, but that's just that's how you create a week of content in an hour. Like just with that skill alone. So all of this video led up to say that that's how you can replicate it. So I hope that was helpful. That That was a very practical video. I'm I'm proud of myself cuz if you've watched me on this channel, uh it tends to be very theoretical, which is helpful. You need to know stuff, but people tend to ask like, "Hey, I just want the step-by-step thing." So here's the step-by-step thing. I hope you enjoy it. The links are in the description for all of this. If you want to sign up for Eden, just go to eden.so and you can research, schedule content, save ideas, build digital products, do email marketing. **[26:36]:** You can run your entire creator business on Eden now, which is magical. So thank you for watching. I will see you in the next video.